# Provally

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/provally

- Industry: Software
- Headquarters: San Francisco, US
- Website: www.provally.io/
- Latest round: Seed (Apr 10, 2026)
- Investors on record: 1

## About

Based in the US, Provally is a cybersecurity company specializing in enhancing the efficacy of Static Application Security Testing (SAST) through its innovative product, AutoProof.Provally, founded in 2026 by Ho-su Choi and Kwang-jun Choi, is headquartered in San Francisco, US. The company focuses on providing solutions for application security, having completed its first deal on April 10, 2026. Kwang-jun Choi serves as the CEO.Provally specializes in enhancing the efficacy of Static Application Security Testing (SAST) through its core product, AutoProof. This innovative solution alleviates alert fatigue for developers by generating and executing Proofs of Concept (PoCs) that verify real vulnerabilities while filtering out false positives. By focusing on certainty instead of possibility, AutoProof enables teams to concentrate on actionable security threats, thereby enhancing developer productivity. The service caters to a diverse range of users, including software development teams in finance, healthcare, and technology, who require robust security protocols for application protection. Provally's products are positioned in North America and Europe, serving enterprises that prioritize security and efficiency in their software development processes.Provally operates on a subscription-based revenue model, granting clients access to its AutoProof service. Clients, including software development teams and organizations that rely on secure coding practices, engage in partnerships to utilize the platform for vulnerability detection and management. Various pricing plans are available, tailored to meet different organizational needs, ensuring access from small teams to large enterprises. Each subscription includes features such as real-time PoC generation, threat verification, and automated patching, enabling clients to maintain high security standards while managing development workflows effectively. Revenue is primarily generated through these B2B transactions, emphasizing the importance of ongoing partnerships for sustained growth.In April 2026, Provally raised an undisclosed amount of Seed funding from new investor Bluepoint Partners. The funding will be used to support the development of new products aimed at enhancing application security and to expand into new markets, particularly targeting additional regions in Europe and Asia by 2027.

## Funding rounds

- Seed, Apr 10, 2026 — Bluepoint Partners

## Investors

- Bluepoint Partners (https://capitalatlas.ai/funds/bluepoint-partners) — Seed