# ProtoPie

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/protopie

- Industry: Software
- Headquarters: Seoul, South Korea
- Website: www.protopie.io
- Total disclosed funding: $39M
- Latest round: Series B (Jan 22, 2025)
- Investors on record: 17

## About

ProtoPie, based in South Korea, is a software company that specializes in developing advanced prototyping tools for creating interactive digital product experiences. Their platform supports dynamic interactions and usability testing for various devices.Founded in 2014 in Seoul, South Korea, ProtoPie is dedicated to enhancing interactive design capabilities. The company has not significantly altered its business strategy since inception and operates independently without any known parent or subsidiary relationships. Tony Kim, the founder and current CEO, has played a pivotal role in guiding ProtoPie since its establishment. As of January 2025, ProtoPie has successfully raised a total of USD 21.00 mn through its SERIES B funding round, with multiple investors participating in their funding activities.ProtoPie offers an advanced prototyping tool designed to facilitate the creation of interactive prototypes for a variety of digital products. Its core offerings enable users to design dynamic interactions, simulate real-world behaviors, and conduct extensive usability testing across multiple devices, including mobile phones, tablets, and automotive interfaces. The platform serves product designers and UX researchers from notable clients such as Meta, Warner Bros. Discovery, and Picsart, positioning itself as a critical resource for teams requiring robust prototyping capabilities. Since its inception, ProtoPie has continually evolved, incorporating user feedback to enhance its feature set, which includes flexible integrations, voice interactions, and the use of native device sensors. The company targets a global market, with its products sold primarily in North America, Europe, and Asia, addressing the needs of both established enterprises and emerging startups in the design technology sector.ProtoPie generates revenue through a tiered subscription model, offering various pricing plans tailored to meet the needs of different customer segments. Its main offerings include an Enterprise Plan, Pro Plan, and Basic Plan, catering to individual users, small teams, and large organizations respectively. The subscription structure allows clients to access the platform's full features for a recurring fee, facilitating ongoing usage and support. Transactions typically occur directly between ProtoPie and its clients, with payments processed for annual or monthly subscriptions based on the chosen plan. The company emphasizes an enterprise-level solution, which suggests a focus on B2B relationships, providing comprehensive support and resources to larger design teams needing advanced prototyping tools.In January 2025, ProtoPie raised USD 21.00 mn in SERIES B funding, co-led by Korea Development Bank and LB Investment, with participation from other investors. The company plans to utilize this funding to promote innovation and worldwide growth in high-fidelity interaction design. ProtoPie is also looking to expand its market presence in North America, Europe, and emerging Asian markets by the end of 2025, focusing on the launch of new products that enhance its current offerings and address the evolving needs of designers.

## Funding rounds

- Series B, Jan 22, 2025, $21M — Korea Development Bank, LB Investment, Industrial Bank of Korea, HB Investment, Shinyoung Securities, CJ Investment, Axis Investment, BSK Investment
- Series B, May 10, 2022, $8.2M — LB Investment, HB Investment, Mirae Asset Venture Investment, Devsisters Ventures, Intops Investment
- Series A, Dec 1, 2019, $6.3M — Shinhan Capital, HB Investment, WONIK Investment Partners, Vela Partners, Devsisters Ventures, BSK Investment, Intops Investment
- Series A, Jun 26, 2018, $3.1M — Korea Investment Partners, Posco Investment, Kolon Investment

## Investors

- Korea Investment Partners (https://capitalatlas.ai/funds/korea-investment-partners) — Series A
- Posco Investment (https://capitalatlas.ai/funds/posco-investment) — Series A
- Kolon Investment (https://capitalatlas.ai/funds/kolon-investment) — Series A
- Shinhan Capital (https://capitalatlas.ai/funds/shinhan-capital) — Series A
- HB Investment (https://capitalatlas.ai/funds/hb-investment) — Series A, Series B
- WONIK Investment Partners (https://capitalatlas.ai/funds/wonik-investment-partners) — Series A
- Vela Partners (https://capitalatlas.ai/funds/vela-partners) — Series A
- Devsisters Ventures (https://capitalatlas.ai/funds/devsisters-ventures) — Series A, Series B
- BSK Investment (https://capitalatlas.ai/funds/bsk-investment) — Series A, Series B
- Intops Investment (https://capitalatlas.ai/funds/intops-investment) — Series A, Series B
- LB Investment (https://capitalatlas.ai/funds/lb-investment) — Series B
- Mirae Asset Venture Investment (https://capitalatlas.ai/funds/mirae-asset-venture-investment) — Series B
- Korea Development Bank (https://capitalatlas.ai/funds/korea-development-bank) — Series B
- Industrial Bank of Korea — Series B
- Shinyoung Securities (https://capitalatlas.ai/funds/shinyoung-securities) — Series B
- CJ Investment (https://capitalatlas.ai/funds/cj-investment) — Series B
- Axis Investment (https://capitalatlas.ai/funds/axis-investment) — Series B