# ProTag

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/protag

- Industry: Agribusiness
- Headquarters: New Zealand
- Website: www.protag.co.nz
- Total disclosed funding: $0.7M
- Latest round: Seed (Feb 3, 2022)
- Investors on record: 5

## About

Based in Te Aroha, New Zealand, and founded in 2021, ProTag operates as the developer of a smart ear tag for livestock that can detect the early onset of illness in real-time and thus helps to lower costs and increase welfare. In February 2022, ProTag raised NZD 1 million in seed funding led by Sprout, with participation from Callaghan Innovation, Finistere Ventures, Fonterra Ltd., and OurCrowd.

The company's product helps farmers to monitor their livestock using ear tags. It provides real-time location and motion monitoring and provides farmers actionable insights on farm aspects such as pasture management, animal health, and reproduction.

ProTag plans to use the seed funding to accelerate the company’s product development and validation in preparation for large-scale trials planned for later this year, with several expressions of interest generated from farmers in the Waikato and the South Island.

## Funding rounds

- Seed, Feb 3, 2022, $0.7M — Finistere Ventures, Fonterra Co-operative Group Limited, Callaghan Innovation, OurCrowd, Sprout

## Investors

- Finistere Ventures (https://capitalatlas.ai/funds/finistere-ventures) — Seed
- Fonterra Co-operative Group Limited — Seed
- Callaghan Innovation — Seed
- OurCrowd (https://capitalatlas.ai/funds/ourcrowd) — Seed
- Sprout (https://capitalatlas.ai/funds/sprout) — Seed