# ProrataAI

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/prorataai

- Industry: Software
- Headquarters: Pasadena, US
- Website: www.prorata.ai
- Total disclosed funding: $65M
- Latest round: Series B (Aug 14, 2025)
- Investors on record: 5

## About

Based in the US, ProrataAI, Inc. is a software company specializing in attribution technology for generative AI, ensuring that content creators receive fair credit and compensation for their work.ProrataAI, Inc. provides software solutions focused on attribution technology for generative AI. Founded in 2024 and headquartered in Pasadena, US, the company was co-founded by Bill Gross and Tarek Najm. Bill Gross, known for his entrepreneurial ventures, leads the company as CEO.  In September 2025, ProrataAI, Inc. raised USD 40 million in series B funding led by new investor Touring Capital. Their core product offerings include ProRata Ads, an AI-powered advertising network that delivers contextually relevant advertisements within AI-generated content, and Gist.ai, an AI search engine aggregating licensed content for concise user answers while ensuring proper attribution to creators. The company collaborates with notable clients in North America and Europe, including Universal Music Group, The Atlantic, and the Financial Times.Prorata.ai operates on a revenue-sharing model with publishers and content creators. The company allocates 50% of advertising and subscription revenues to content owners whenever their material is utilized by the AI's systems. This structure encourages collaboration by ensuring creators are compensated for their contributions each time their content is accessed or repackaged through Prorata's platforms, fostering relationships with media organizations to license content and establish fair attribution and payment practices. The company plans to utilize the September 2025 funding to accelerate its team and widen its management platform for startups.

## Funding rounds

- Series B, Aug 14, 2025, $40M — Touring Capital
- Series A, Aug 6, 2024, $25M — Mayfield Fund, Revolution Ventures, Idealab, Prime Movers Lab

## Investors

- Mayfield Fund (https://capitalatlas.ai/funds/mayfield-fund) — Series A
- Revolution Ventures (https://capitalatlas.ai/funds/revolution-ventures) — Series A
- Idealab (https://capitalatlas.ai/funds/idealab) — Series A
- Prime Movers Lab (https://capitalatlas.ai/funds/prime-movers-lab) — Series A
- Touring Capital (https://capitalatlas.ai/funds/touring-capital) — Series B