# Properly

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/properly

- Industry: Internet
- Headquarters: New York, US
- Website: www.sellproperly.com
- Total disclosed funding: $1.5M
- Latest round: Seed (Oct 24, 2018)
- Investors on record: 6

## About

Properly is a technology-driven platform specializing in the sale and lease of premium domain names, facilitating straightforward online asset acquisition for businesses and individuals.Founded in 2015 and headquartered in New York, US, Properly, Inc. focuses on simplifying domain transactions. The company's latest Seed funding round raised USD 1.5 mn on October 24, 2018, led by investors such as NextView Ventures, Lerer Hippeau, and others. Co-founders Anshul Ruparell and Sheldon McCormick have steered the company towards enhancing its operational focus on domain leasing and sales.Properly's website, sellproperly.com, offers a streamlined platform for buying and leasing premium domain names. Customers can make a direct purchase for USD 2,999 or opt for a 'Lease to Own' plan at USD 250 per month. This service addresses common challenges in domain acquisitions, ensuring secure transactions and catering primarily to clients in the United States and other English-speaking regions.The revenue model is based on domain sales and leasing, where clients can either pay USD 2,999 outright or USD 250 monthly for leasing until ownership is achieved. The company ensures secure payment methods and provides free transaction support, which fosters customer satisfaction and encourages repeat business, establishing a reliable revenue stream through premium domain name demand.Following the Seed funding of USD 1.5 mn in October 2018, Properly plans to enhance its platform by introducing new features and expanding its offerings into additional markets, specifically targeting Europe and Canada by the end of 2023. The funding will be utilized to develop new product features aimed at improving user experience and to amplify marketing efforts in these new regions.

## Funding rounds

- Seed, Oct 24, 2018, $1.5M — NextView Ventures, Lerer Hippeau Ventures, BuzzFeed, Inc., TaskRabbit, Inc., Warby Parker Inc., Casper Sleep Inc.

## Investors

- NextView Ventures (https://capitalatlas.ai/funds/nextview-ventures) — Seed
- Lerer Hippeau Ventures — Seed
- BuzzFeed, Inc. — Seed
- TaskRabbit, Inc. — Seed
- Warby Parker Inc. — Seed
- Casper Sleep Inc. — Seed