# Properly

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/properly-3

- Industry: Internet
- Headquarters: Toronto, Canada
- Total disclosed funding: $75M
- Latest round: Series B (Jul 29, 2022)
- Investors on record: 14

## About

Properly Inc. is a Canadian company that simplifies the real estate process with a blend of digital tools and expert agents, enhancing transparency and efficiency for homebuyers.Founded in 2018 and headquartered in Toronto, Canada, Properly Inc. specializes in real estate services. The company was established by Anshul Ruparell and Sofia Chilesi. Properly has recently completed its Series B funding round, raising CAD 36.000 mn with participation from investors including AlleyCorp and Bain Capital. The latest deal date was October 5, 2023, showing continued investor interest in their business model. Properly has been involved in 10 deals since inception.Properly Inc. offers a comprehensive suite of real estate services designed to streamline the homebuying process for consumers. Their core product features a combination of experienced local real estate agents and advanced digital tools, providing transparency in pricing. This platform targets both first-time buyers and those seeking to upgrade, facilitating transactions primarily in urban markets across Canada, including Ottawa and its surrounding areas.Properly's revenue model is commission-based, generating income through fees on property sales. The company provides expert guidance from realtors and employs proprietary tools to simplify the homebuying process. Revenue is derived from a percentage of the sale price of homes sold, alongside potential fees for ancillary services such as mortgage consultations, all while maintaining a transparent pricing structure.Properly Inc. plans to leverage its recent Series B funding to enhance its property technology offerings as part of its acquisition by Pine Canada Financial Corporation. The acquisition is aimed at scaling operations and expanding into new markets. Furthermore, Properly focuses on launching new product features and improving its digital tools to better serve its clients. Specific geographic regions targeted for expansion will be determined post-acquisition, ensuring that their growth strategy aligns with market demands.

## Funding rounds

- Series B, Jul 29, 2022, $28M — Bain Capital, Industry Ventures, Golden Ventures, Interplay, Prudence, FJ Labs, Max Ventures, Intact Ventures, AlleyCorp, Parker89
- Series B, Jul 19, 2021, $35M — Bain Capital, Golden Ventures, Interplay, Prudence, FJ Labs, Max Ventures, Intact Ventures, 1984 Ventures, AlleyCorp, FCT Insurance Company, 75 & Sunny
- Series A, May 17, 2019, $12M — Golden Ventures, Recruit Holdings, Prudence, FJ Labs
- Seed, Jun 20, 2018 — FJ Labs
- Seed, Mar 13, 2018 — FJ Labs

## Investors

- FJ Labs (https://capitalatlas.ai/funds/fj-labs) — Seed, Series A, Series B
- Golden Ventures (https://capitalatlas.ai/funds/golden-ventures) — Series A, Series B
- Recruit Holdings — Series A
- Prudence (https://capitalatlas.ai/funds/prudence) — Series A, Series B
- Bain Capital (https://capitalatlas.ai/funds/bain-capital) — Series B
- Interplay (https://capitalatlas.ai/funds/interplay) — Series B
- Max Ventures (https://capitalatlas.ai/funds/max-ventures) — Series B
- Intact Ventures (https://capitalatlas.ai/funds/intact-ventures) — Series B
- 1984 Ventures (https://capitalatlas.ai/funds/1984-ventures) — Series B
- AlleyCorp — Series B
- FCT Insurance Company — Series B
- 75 & Sunny (https://capitalatlas.ai/funds/75-sunny) — Series B
- Industry Ventures (https://capitalatlas.ai/funds/industry-ventures) — Series B
- Parker89 (https://capitalatlas.ai/funds/parker89) — Series B