# Proper Good

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/proper-good

- Industry: Food
- Headquarters: Austin, US
- Website: www.eatpropergood.com
- Total disclosed funding: $6.5M
- Latest round: Seed (Jul 6, 2022)
- Investors on record: 3

## About

Founded in 2020 and based in Texas, US, Proper Good, Inc. operates an online marketplace that sells healthy food products. Christopher Jane (CEO) and Jennifer Jane (CMO) are the co-founders of the company. In November 2022, Proper Good, Inc. raised USD 3.5 million in seed funding from Artisan Group and YETI Capital.

The company provides meals of various types, including oatmeal, overnight oats, soup, chili, curry, sides, and bone broth. The firm offers dietary meals including keto, plant-based, gluten-free, dairy-free, and low-sodium. Proper Good also offers courier and delivery services.

The organization plans to use the November 2022 funding to expand its business in the online market.

## Funding rounds

- Seed, Jul 6, 2022, $6.5M — Gaingels, YETI Capital, Artisan Group

## Investors

- Gaingels (https://capitalatlas.ai/funds/gaingels) — Seed
- YETI Capital (https://capitalatlas.ai/funds/yeti-capital) — Seed
- Artisan Group — Seed