# Propensity

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/propensity

- Industry: Software
- Headquarters: Merrimack, US
- Website: www.propensity.com/
- Total disclosed funding: $1.2M
- Latest round: Seed (Mar 6, 2020)
- Investors on record: 3

## About

Established in 2017 and based in New Hampshire, US, Propensity, Inc. operates as an account-based marketing (ABM) platform designed for small B2B growth teams that generates in-market connections and accounts through omnichannel ABM campaigns. Sumner Vanderhoof (CEO) and Carla Vanderhoof (CDO) are the co-founders of the company. In 2020, Propensity, Inc. raised venture funding from 2048 Ventures.

The company’s portfolio of products includes the ABM automation platform, account-based intent, contact-based targeting, an ABM-connected website, and ABM tools. The firm provides an advanced account-based marketing (ABM) platform designed specifically for small B2B growth teams that leverages intent data. Propensity’s platform enables users to create niche audiences by identifying accounts searching for their solutions. The company's key features are its ability to discover accounts, helping businesses focus their efforts on high-potential prospects. The firm helps businesses uncover pipeline potential by tracking website visits and identifying high-intent opportunities. In addition, Propensity integrates with existing data systems such as Salesforce, HubSpot, or ADP.

The organization generates revenue through its pricing plans, which include the go-to-market bundle plan for USD 2,000 per month and the scaling bundle plan for customized pricing.

## Funding rounds

- Seed, Mar 6, 2020, $1.2M — Millworks Fund, 2048 Ventures, East Coast Angels

## Investors

- Millworks Fund (https://capitalatlas.ai/funds/millworks-fund) — Seed
- 2048 Ventures (https://capitalatlas.ai/funds/2048-ventures) — Seed
- East Coast Angels — Seed