# Propel(x)

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/propel-x

- Industry: Financial Services
- Headquarters: San Francisco, US
- Website: www.propelx.com
- Total disclosed funding: $1.5M
- Latest round: Seed (Jun 1, 2015)
- Investors on record: 6

## About

Propel(x) Inc. is an investment platform that specializes in alternative investments, primarily focusing on private placements in early-stage startups across various sectors, including technology, finance, and healthcare.Founded in 2014 and headquartered in San Francisco, US, Propel(x) Inc. connects accredited investors with curated investment opportunities in private equity markets. The company was established by Swati Chaturvedi, who previously founded other ventures. Propel(x) has completed a total of 2 deals, with its latest funding round occurring on July 20, 2020, where it raised USD 5.5 mn from investors such as Franklin Templeton and others, bringing the total amount raised to USD 5.5 mn.Propel(x) offers a platform focused on alternative investments, particularly private placements in startups and funds. Their core services include facilitating investments in early-stage companies across various sectors such as technology, finance, and healthcare. By leveraging a network of established financial institutions and venture capital firms, Propel(x) connects accredited investors with curated investment opportunities that typically require a minimum investment starting at USD 5,000. The company emphasizes direct and syndicate investments, catering to a diverse client base of individual accredited investors and institutional partners looking for high-risk, illiquid investment options. Propel(x) operates primarily in the United States but may extend its reach to global investors seeking access to innovative startups and funds.Propel(x) generates revenue through several channels, primarily by charging fees associated with investment transactions facilitated on its platform. These fees are typically structured around the investments made by clients, which may involve both direct investments in startups and participation in syndicates. Clients access curated deal flows and due diligence services, enhancing their investment experience. Specific pricing structures for services or products are aligned with the investment opportunities presented, ensuring that both Propel(x) and its clients benefit from successful placements. The platform's operations reflect a B2B model, where Propel(x) collaborates with accredited investors and institutional clients, creating a streamlined process for capital deployment in high-growth potential markets.In July 2020, Propel(x) Inc. raised USD 5.5 mn in venture funding to enhance its platform and expand its market reach. The funding will support the development of new products aimed at improving user experience and investment processes. Propel(x) plans to explore expansion into international markets, targeting regions such as Europe and Asia by the end of 2022, thereby increasing its investor base and the variety of investment opportunities available.

## Funding rounds

- Seed, Jun 1, 2015, $1.5M — IDG Capital, LendingClub Corporation, TSVC, ZhenFund, TBN Network, CLI Group

## Investors

- IDG Capital (https://capitalatlas.ai/funds/idg-capital) — Seed
- LendingClub Corporation — Seed
- TSVC (https://capitalatlas.ai/funds/tsvc) — Seed
- ZhenFund (https://capitalatlas.ai/funds/zhenfund) — Seed
- TBN Network — Seed
- CLI Group — Seed