# Propel People

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/propel-people

- Industry: Software
- Headquarters: Ohio, US
- Website: www.propelpeople.ai/
- Total disclosed funding: $3M
- Latest round: Seed (Jul 22, 2025)
- Investors on record: 1

## About

Propel People is a US-based company specializing in an AI-driven hiring platform tailored for the construction industry, enhancing recruitment processes for skilled tradespeople. Founded by industry veterans, Propel People operates out of Ohio, US, providing a mobile-first platform for recruitment in the construction sector. The company received USD 3 million in Seed funding from 1848 Capital Partners on July 22, 2025, marking its first financing round and bringing total funds raised to USD 3 million.

Propel People offers a mobile-first, AI-powered hiring platform designed specifically for the construction industry. Its main product, Apprentice, streamlines the hiring processes for small to mid-sized construction businesses through features such as AI-driven resume scoring, automated application tracking, and mobile-friendly text-to-apply options. The platform assists HR teams in quickly identifying the best candidates by utilizing advanced pre-screening filters and scoring systems, improving the applicant experience. The company serves various clients, including general contractors, electrical contractors, and HVAC contractors, primarily in the US.

Propel People generates revenue through a tiered subscription model, catering to different business sizes. The Apprentice platform offers pricing plans such as the Journeyman plan at USD 250 per user per month for five job postings, and the Super plan at USD 750 per user per month for fifteen job postings. Clients subscribe to these plans to access hiring tools including the ProScore resume scoring tool, SMS communication, and customizable pre-screening questions, typically engaging in B2B transactions to enhance hiring processes.

Following the recent Seed funding of USD 3 million on July 22, 2025, Propel People plans to utilize these resources to bolster product development, expand its engineering and go-to-market teams, and grow its presence in contractor markets across the US. The company is committed to designing upcoming products that enhance its platform's functionality and plans to launch these initiatives in alignment with its growth strategy.

## Funding rounds

- Seed, Jul 22, 2025, $3M — 1848 Capital Partners

## Investors

- 1848 Capital Partners (https://capitalatlas.ai/funds/1848-capital-partners) — Seed