# Pronto Technology

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/pronto-technology

- Industry: Software
- Headquarters: Sunnyvale, US
- Website: www.gopronto.io
- Total disclosed funding: $13M
- Latest round: Seed (Sep 27, 2022)
- Investors on record: 5

## About

Pronto Technology, Inc. is a US-based company specializing in Partner Relationship Management (PRM) solutions designed to enhance collaboration and streamline processes among various partner ecosystems.Founded in 2018 and headquartered in Sunnyvale, US, Pronto Technology, Inc. focuses on providing innovative solutions for partner management. The company has successfully raised USD 6.4 million in Seed funding, with Cota Capital as a key investor. To date, Pronto has completed 2 funding deals, with the most recent occurring on September 27, 2022, resulting in a total amount raised of USD 6.4 million and a current company valuation of USD 22.285 mn. The founders, Ananth Kumar and Swaroop Kolli, have worked to establish the company as a notable player in its sector.Pronto offers a next-generation Partner Relationship Management (PRM) platform that enhances the partner experience across various ecosystems. The core product suite includes solutions for partner activation, lead generation through a partner directory, revenue monetization, performance measurement, and management of strategic alliances. These functionalities streamline complex co-selling processes involving independent software vendors (ISVs), system integrators (SIs), and agencies. The platform facilitates effective onboarding, communication, and collaboration, allowing organizations to manage multiple partner types efficiently, catering to businesses across North America, Europe, and Asia-Pacific.Pronto generates revenue primarily through subscription-based models for its PRM platform, with clients paying to access various features tailored to their partner relationship needs. The B2B partnership structure allows organizations to subscribe to different service tiers according to their requirements. Clients benefit from managing an extensive network of partners, with pricing plans that include options to manage up to 25 partners for free in its Xchange Marketplace offering. This model establishes a predictable revenue stream for Pronto through ongoing subscriptions and potential upsell opportunities for additional features or services.In September 2022, Pronto Technology, Inc. raised USD 6.4 million in Seed funding from Cota Capital and other investors to support its growth initiatives. The company is focused on expanding its product offerings and plans to launch new features that enhance the user experience of its PRM platform. Additionally, Pronto aims to penetrate new markets, specifically targeting growth in Europe and Asia-Pacific regions by 2024, leveraging its recent funding to facilitate this expansion.

## Funding rounds

- Seed, Sep 27, 2022, $6.4M — Cota Capital
- Seed, Feb 26, 2021, $6.2M — Work-Bench, Firebolt Ventures, Vertex Ventures, Tau Ventures

## Investors

- Work-Bench — Seed
- Firebolt Ventures (https://capitalatlas.ai/funds/firebolt-ventures) — Seed
- Vertex Ventures (https://capitalatlas.ai/funds/vertex-ventures) — Seed
- Tau Ventures — Seed
- Cota Capital (https://capitalatlas.ai/funds/cota-capital) — Seed