# Pronto

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/pronto-3

- Industry: Software
- Headquarters: Lehi, US
- Website: www.pronto.io
- Total disclosed funding: $12M
- Latest round: Series B (Dec 17, 2019)
- Investors on record: 3

## About

Hit Labs, Inc., trading under the name Pronto, focuses on revolutionizing the music industry through innovative applications of artificial intelligence, primarily aimed at discovering and promoting emerging musical talent.Founded in 2015 in American Fork, US, Hit Labs, Inc. develops technology to enhance music discovery. The company has undergone strategic pivots, such as refining its offerings to focus on AI-driven solutions for the music industry. The founders include Ben Dolman, John Miller, Michael Lima, Shane B, Shu Yang, and Zachary Mangum, while Michel Zgarka serves as the CEO. Pronto specializes in leveraging artificial intelligence to transform the music industry, focusing primarily on the discovery and promotion of emerging musical talent. The core offerings include the CAN-U-SING individualized app, which allows users to assess their vocal capabilities, alongside proprietary technology that helps identify potential radio hits and curates personalized playlists. These products aim to bridge the gap between artists seeking exposure and consumers looking for new music experiences, with a clientele involving record companies, creative professionals, and music enthusiasts across North America, Europe, and Asia. Hit Lab's revenue model is based on multiple streams, focusing on subscription services and partnerships with music industry stakeholders. The flagship service, which involves technology integration for talent discovery, operates on a subscription basis, providing clients access to analytics and tools for identifying potential hits and connecting with emerging artists. Revenue is also generated through collaborations with music labels, where Hit Lab's technology aids in monetizing music catalogs and master recordings, enhancing the user experience and supporting the broader music ecosystem. The company is focused on launching new products designed to enhance user interaction and improve music discovery. Plans for market expansion include targeting new geographical regions, specifically in Europe and Asia, with initiatives expected to roll out over the next two years.

## Funding rounds

- Series B, Dec 17, 2019, $7.5M — Signal Peak Ventures, Origin Ventures
- Series A, Mar 1, 2017, $4.8M — Signal Peak Ventures, Album VC

## Investors

- Signal Peak Ventures (https://capitalatlas.ai/funds/signal-peak-ventures) — Series A, Series B
- Album VC (https://capitalatlas.ai/funds/album-vc) — Series A
- Origin Ventures (https://capitalatlas.ai/funds/origin-ventures) — Series B