# Pronto

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/pronto-2

- Industry: Travel & Leisure
- Headquarters: Chesham, UK
- Website: www.pronto.co.uk
- Total disclosed funding: $1.6M
- Latest round: Seed (Aug 27, 2015)
- Investors on record: 5

## About

Based in the UK, Pronto delivers restaurant-quality food to consumers through a convenient delivery service, focusing primarily on Italian cuisine and other diverse culinary offerings.Pronto is a food delivery service that specializes in a variety of cuisines. Founded by Cat Barrett, the company is headquartered in Chesham, UK. In August 2015, Pronto raised USD 1.6 mn in Seed funding from investors including Playfair Capital, Seedcamp, and Ballpark Ventures, among others. The company has conducted one deal to date, with no known pivots or subsidiaries.Pronto Food & Drink Delivery specializes in a diverse range of food offerings, primarily focusing on Italian cuisine, including pizzas and steaks, alongside wraps, kebabs, and Thai dishes. The company also provides breakfast options, Sunday lunch, and Mediterranean pasta, catering to a broad spectrum of culinary preferences and occasions. These products are designed to facilitate convenient dining experiences for consumers, addressing the needs of busy individuals and families seeking quality meals without the hassle of traditional dining. Pronto's services encompass delivery and click-and-collect options, allowing customers in urban centers to easily access their meals. The company's primary customer base consists of local residents in various metropolitan areas beyond Ilkley, enhancing its reach in the food delivery market.Revenue generation for Pronto Food & Drink Delivery occurs through direct-to-consumer transactions facilitated by their food delivery platform. Customers select items from the menu and complete their orders either for home delivery or for pick-up at designated locations. Revenue is structured through individual item sales, with potential promotional discounts such as the 20% off offered on Wednesdays, enhancing customer engagement and encouraging repeat business. The company benefits from a straightforward pricing model based on the listed menu items, reinforcing the affordability and accessibility of its offerings. This transactional framework positions Pronto favorably within the competitive food delivery landscape, focusing on delivering value and quality to its customers.Pronto aims to expand its offerings by introducing new menu items designed to cater to emerging culinary trends, with plans for a launch by the end of 2022. The company is also exploring opportunities to broaden its geographical reach beyond local markets, targeting expansion into additional metropolitan areas within the UK by 2023. The recent funding of USD 1.6 mn raised in August 2015 will be utilized to support these initiatives, allowing Pronto to enhance its infrastructure and marketing efforts to attract a larger customer base.

## Funding rounds

- Seed, Aug 27, 2015, $1.6M — Seedcamp, Kima Ventures, Ballpark Ventures, Playfair Capital, Funding London

## Investors

- Seedcamp (https://capitalatlas.ai/funds/seedcamp) — Seed
- Kima Ventures (https://capitalatlas.ai/funds/kima-ventures) — Seed
- Ballpark Ventures (https://capitalatlas.ai/funds/ballpark-ventures) — Seed
- Playfair Capital (https://capitalatlas.ai/funds/playfair-capital) — Seed
- Funding London — Seed