# PRONI

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/proni

- Industry: Software
- Headquarters: Tokyo, Japan
- Website: www.unilabo.jp
- Total disclosed funding: $25M
- Latest round: Series C (Mar 15, 2023)
- Investors on record: 11

## About

Based in Japan, PRONI Inc. specializes in B2B matching services, enhancing operational efficiency for businesses through platforms that connect them with suitable outsourcing partners and service providers.PRONI Inc. operates in the B2B matching domain, focusing on improving the operational frameworks of various industries. Founded in 2012, it is headquartered in Tokyo, Japan. The company has completed a total of 6 deals, with the most recent deal occurring on March 15, 2023. During this period, they raised JPY 1.28 billion in VENTURE DEBT from investors such as Japan Finance Corporation and SBI Shinsei Bank, contributing to a total of JPY 1.3 billion raised. No subsidiaries or significant pivots in business strategy are noted.PRONI???? offers a comprehensive suite of B2B matching services designed to enhance the operational efficiency of businesses across various industries. Its primary product, PRONI????, is a robust platform that facilitates business matching by connecting companies with suitable outsourcing partners and service providers. Launched in 2014, this platform boasts a wide coverage of approximately 100 categories, including IT production, HR services, advertising, and general management. The service caters to a diverse customer base, including small and medium-sized enterprises, startups, large corporations, and governmental organizations. Furthermore, another key offering, the PRONI????SaaS, focuses specifically on digital transformation (DX) solutions, providing businesses the tools necessary for improving productivity and operational efficiency. The company's solutions are primarily targeted at the Japanese market but are also applicable to businesses looking to enhance their operational frameworks in other regions, emphasizing PRONI's potential reach beyond its home market.PRONI???? operates on a transaction-based revenue model driven by its various service offerings, including subscriptions and partnerships. Clients typically engage with the PRONI???? platform to conduct transactions that involve selecting suitable service providers for their business needs, facilitated through a concierge service. This model allows for continuous engagement, as businesses return for ongoing support and additional matching needs. Revenue is generated through transaction fees or subscription models linked to the use of the platform, ensuring a steady income stream as clients utilize PRONI's services. While specific pricing plans for individual products or services are structured to provide flexibility according to client needs, details on these plans are not disclosed in the available information. The combination of flagship offerings and supplemental services creates a comprehensive ecosystem for clients, reinforcing PRONI's role as a pivotal player in the B2B marketplace.In March 2023, Unilabo, Inc. raised JPY 1.3 billion in a funding round led by JIC Venture Growth Investments, which will be utilized to support marketing and recruiting activities as well as preparations for an IPO. The company is also focusing on launching new products and expanding its services beyond the Japanese market. Specific details on upcoming product launches or targeted regions for expansion have not been disclosed.

## Funding rounds

- Series C, Mar 15, 2023, $9.8M — Mobile Internet Capital, Spiral Capital, FIRSTLIGHT Capital, JIC Venture Growth Investments
- Series B, Nov 16, 2020, $14M — Nippon Venture Capital, Mobile Internet Capital, Mitsubishi UFJ Capital, SBI Investment, Spiral Capital, FIRSTLIGHT Capital, Japan Post Capital, Hakuhodo DY Ventures, Ikemori Venture Support
- Series A, Jun 30, 2019, $1.9M — Nissay Capital

## Investors

- Nissay Capital (https://capitalatlas.ai/funds/nissay-capital) — Series A
- Nippon Venture Capital (https://capitalatlas.ai/funds/nippon-venture-capital) — Series B
- Mobile Internet Capital (https://capitalatlas.ai/funds/mobile-internet-capital) — Series B, Series C
- Mitsubishi UFJ Capital (https://capitalatlas.ai/funds/mitsubishi-ufj-capital) — Series B
- SBI Investment (https://capitalatlas.ai/funds/sbi-investment) — Series B
- Spiral Capital (https://capitalatlas.ai/funds/spiral-capital) — Series B, Series C
- FIRSTLIGHT Capital — Series B, Series C
- Japan Post Capital (https://capitalatlas.ai/funds/japan-post-capital) — Series B
- Hakuhodo DY Ventures (https://capitalatlas.ai/funds/hakuhodo-dy-ventures) — Series B
- Ikemori Venture Support — Series B
- JIC Venture Growth Investments (https://capitalatlas.ai/funds/jic-venture-growth-investments) — Series C