# Promptwatch

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/promptwatch-b-v

- Industry: Internet
- Headquarters: Amsterdam, Netherlands
- Website: www.promptwatch.com/
- Total disclosed funding: $8.3M
- Latest round: Seed (Jul 14, 2026)
- Investors on record: 3

## About

Based in the Netherlands, Promptwatch B.V. offers an AI visibility monitoring and analytics platform that enhances brand presence across various AI search engines, helping clients optimize their content strategies.Promptwatch B.V. is a technology company located in Amsterdam, Netherlands, that specializes in AI visibility monitoring and analytics. The firm was co- founded by Gijs de Groot (CEO) and Klaas Foppenin in 2025 and has made one deal to date. In July 2026, Promptwatch B.V. raised EUR 6 million in seed funding led by Seed and Speed Ventures, with participation from Blum Ventures and Arches Capital. Promptwatch's primary offering is its AI visibility monitoring and analytics platform, designed to enhance brand presence across various AI search engines, including ChatGPT, Claude, Gemini, and Perplexity. The platform enables businesses to track citations, monitor brand mentions in real time, and attribute AI-driven traffic back to specific content. By providing insights into how AI models interact with a company’s content, Promptwatch helps clients understand visibility trends, identify gaps in content coverage, and optimize their strategies for better engagement with AI-generated responses. The service is geared toward marketing agencies and businesses seeking to improve their digital visibility in the evolving landscape of AI-driven search, catering to a global clientele across North America, Europe, and Asia.Promptwatch employs a subscription-based revenue model, offering various pricing plans to accommodate different levels of analytics and visibility tracking. Clients can choose from packages that range from basic monitoring services to advanced features tailored for larger organizations, each providing distinct capabilities such as tracking multiple websites and generating detailed analytics reports. The pricing structure is designed to facilitate B2B transactions, with clients typically signing up for monthly or annual subscriptions to access the platform's core functionalities. The company's services are aimed at driving measurable results for its users, reinforcing its role as a vital tool in the AI SEO landscape.In September 2025, Promptwatch B.V. raised EUR 1.2 million in Seed funding, which will be utilized to advance product development, grow its team, and support brand visibility in AI-driven search. The company will use the July 2026 funding to expand globally, grow its teams, and open a New York office.

## Funding rounds

- Seed, Jul 14, 2026, $6.9M — Seed and Speed Ventures, Arches Capital, Blum Ventures
- Seed, Sep 18, 2025, $1.4M — Arches Capital

## Investors

- Arches Capital (https://capitalatlas.ai/funds/arches-capital) — Seed
- Seed and Speed Ventures (https://capitalatlas.ai/funds/seed-and-speed-ventures) — Seed
- Blum Ventures (https://capitalatlas.ai/funds/blum-ventures) — Seed