# Prolo

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/prolo

- Industry: Internet
- Headquarters: London, UK
- Website: www.prolo.io
- Total disclosed funding: $5.7M
- Latest round: Seed (Jan 8, 2026)
- Investors on record: 9

## About

Based in the UK, Prolo Ltd, provides innovative AI-driven procurement solutions tailored for the construction industry, enhancing the sourcing of materials, equipment, and hire services efficiently. Based in London, UK, founded in 2024 by its founder and CEO James Morris-Manuel, Prolo Ltd specializes in AI-powered procurement for the construction sector. In January 2026, Prolo Ltd raised GBP 4.2 million in seed funding led by new investor Triple Point Ventures, with participation from Andreessen Horowitz, Anamcara Capital, Concrete, Foundation Ventures, Haatch, Koro Capital, Love Ventures, and Portfolio Ventures.  Prolo specializes in providing AI-powered procurement solutions for the construction industry, focusing on the supply of construction materials, equipment, and hire services at competitive prices. Their core offering includes an automated workflow that simplifies the process of sourcing materials, allowing clients to submit specific needs via voice, text, or email without the complexity of traditional order forms. Prolo's AI-driven platform analyzes offerings from over 185 supplier brands, ensuring clients receive market-tested rates and timely deliveries directly to construction sites. The end users of Prolo's services primarily consist of construction contractors and project managers across the United Kingdom, who benefit from reduced procurement time and improved budget management. Notably, Prolo's solutions address critical challenges such as cash flow, inefficient workflows, and supplier dependency, which are prevalent in the construction sector. Prolo operates on a revenue model that involves B2B transactions, where construction firms request quotes and place orders for materials through the platform. Clients initiate the procurement process by submitting their material needs, after which Prolo's system provides competitive quotes from various suppliers. The transactions typically culminate in direct orders, with the company managing the logistics and documentation associated with delivery. The pricing structure includes individual product costs, with specific offerings such as Prolo Floor Protection priced at GBP 2.15 per sheet plus VAT. This pricing strategy is designed to attract contractors seeking to optimize procurement costs while ensuring timely access to essential materials for their projects. The company will use the January 2026 funding to expand operations and product development.

## Funding rounds

- Seed, Jan 8, 2026, $5.7M — Andreessen Horowitz, Concrete, Foundation Ventures, Haatch, Triple Point Investment Management, Portfolio Ventures, Anamcara Capital, Love Ventures, Koro Capital

## Investors

- Andreessen Horowitz (https://capitalatlas.ai/funds/andreessen-horowitz) — Seed
- Concrete (https://capitalatlas.ai/funds/concrete) — Seed
- Foundation Ventures (https://capitalatlas.ai/funds/foundation-ventures) — Seed
- Haatch (https://capitalatlas.ai/funds/haatch) — Seed
- Triple Point Investment Management (https://capitalatlas.ai/funds/triple-point-investment-management) — Seed
- Portfolio Ventures (https://capitalatlas.ai/funds/portfolio-ventures) — Seed
- Anamcara Capital (https://capitalatlas.ai/funds/anamcara-capital) — Seed
- Love Ventures (https://capitalatlas.ai/funds/love-ventures) — Seed
- Koro Capital (https://capitalatlas.ai/funds/koro-capital) — Seed