# Proletariat

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/proletariat

- Industry: Software
- Headquarters: Boston, US
- Website: www.proletariat.com
- Total disclosed funding: $26M
- Latest round: Series C (Nov 19, 2019)
- Investors on record: 4

## About

Proletariat, Inc. is a Boston-based company focused on developing interactive digital entertainment, particularly through engaging video games that enhance user experiences for casual and dedicated gamers.Founded in 2012 in Boston, US, Proletariat, Inc. is dedicated to creating interactive digital entertainment. The company was recently acquired by Blizzard Entertainment, Inc. in June 2022, although financial terms were not disclosed. The founders include Damon Iannuzzelli, Jesse Kurlancheek, and Seth Sivak, with Seth Sivak currently serving as CEO. Throughout its journey, the company has successfully completed five deals, with its latest funding round in June 2022 raising USD 9.20 mn, which is also the total amount raised to date.Proletariat specializes in developing interactive digital entertainment, focusing on creating engaging video games. Their core products enhance user experience through immersive gameplay, targeting both casual and dedicated gamers. By implementing innovative gameplay mechanics and community-driven features, Proletariat addresses the evolving demands of the gaming market. Their offerings serve a diverse audience, distributed across platforms such as PC, mobile devices, and consoles, with a primary marketing focus in North America and Europe.Proletariat generates revenue through the sale of video games and in-game transactions, utilizing a direct-to-consumer model. They structure transactions around one-time purchases for flagship titles, complemented by ongoing revenue from downloadable content (DLC) and microtransactions. Customers enjoy immediate access to their games through digital purchases, fostering an engaged player community. Pricing varies by product and may include special editions or bundles with additional content. The revenue model benefits from partnerships with digital distribution platforms, expanding their reach while maintaining a steady income stream.Proletariat intends to leverage its recent funding of USD 9.20 mn to enhance its product offerings and market reach. The company is working on upcoming game releases planned for the next year, aiming to introduce innovative gameplay experiences. Additionally, they are exploring expansion into new markets, specifically targeting the Asian gaming market by the end of 2023. The recent acquisition by Blizzard Entertainment, Inc. will further bolster Proletariat's resources to support these initiatives, including the development of new titles and enhancing community engagement capabilities.

## Funding rounds

- Series C, Nov 19, 2019, $20M — Spark Capital, FirstMark Capital, Take-Two Interactive Software, Inc.
- Series A, Feb 10, 2015, $6M — Atlas Venture, Spark Capital, FirstMark Capital

## Investors

- Atlas Venture (https://capitalatlas.ai/funds/atlas-venture) — Series A
- Spark Capital — Series A, Series C
- FirstMark Capital (https://capitalatlas.ai/funds/firstmark-capital) — Series A, Series C
- Take-Two Interactive Software, Inc. — Series C