# Project X Media

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/project-x-media

- Industry: Marketing/Advertising
- Headquarters: New York, US
- Website: www.pjxmedia.com
- Total disclosed funding: $1.1M
- Latest round: Series A (Sep 28, 2010)
- Investors on record: 3

## About

Project X Media, Inc. is a New York-based company specializing in out-of-home advertising, providing comprehensive services that facilitate strategic consumer connections through impactful campaigns across diverse environments.Founded in 2010, Project X Media, Inc. operates in the out-of-home advertising industry, offering services that include campaign management and production. The company was founded by Alex Martin, who has a background in media and advertising. The company's headquarters is located in New York, US. To date, it has completed 10 deals and has raised a total of USD 2.00 mn in funding, with the latest round being USD 2.00 mn raised from a new investor, Uncork Capital.PJX Media specializes in out-of-home (OOH) advertising, offering a comprehensive suite of services that include campaign development and management, in-house production, and robust reporting and measurement solutions. Their core product offerings are designed to facilitate strategic connections between brands and consumers in various environments, effectively integrating advertising into the daily lives of individuals. PJX Media works with a diverse client base, including well-known brands such as PayPal, Glossier, and TD Bank, aiming to enhance their visibility and engagement through creative and impactful OOH campaigns. The company operates in key geographical markets across the United States, targeting urban and suburban populations, with a focus on high-traffic locations that maximize brand exposure. The end users of PJX Media's services span various demographics, including travelers, urban millennials, and consumers engaged in retail environments.PJX Media generates revenue primarily through B2B transactions, partnering with brands and agencies to execute targeted out-of-home advertising campaigns. The transactional structure typically involves clients retaining PJX Media for campaign services, which may include the planning, purchasing, and deployment of advertising inventory across various locations. Clients enter into contracts that outline the scope of services and corresponding fees, which are determined based on the specific requirements of each campaign. Pricing models may vary depending on the formats utilized and the scale of the advertising efforts. PJX Media's flagship services, such as campaign management and reporting, are designed to provide clients with measurable outcomes, reinforcing the value of their advertising investments.Project X Media, Inc. aims to leverage its recent funding of USD 2.00 mn from Uncork Capital to enhance its service offerings and expand into new markets. The company is actively exploring the development of innovative advertising solutions that cater to emerging consumer behaviors, with plans to introduce these new products by mid-2024. Additionally, PJX Media is targeting expansion into the West Coast markets, particularly in California and Washington, by the end of 2024 to increase its footprint in high-demand regions.

## Funding rounds

- Series A, Sep 28, 2010, $1.1M — RRE Ventures, Gotham Ventures, Founder Collective

## Investors

- RRE Ventures (https://capitalatlas.ai/funds/rre-ventures) — Series A
- Gotham Ventures (https://capitalatlas.ai/funds/gotham-ventures) — Series A
- Founder Collective (https://capitalatlas.ai/funds/founder-collective) — Series A