# Project Well

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/project-well

- Industry: Healthcare
- Headquarters: Stamford, US
- Website: www.wellbetty.com
- Total disclosed funding: $2M
- Latest round: Seed (Mar 22, 2021)
- Investors on record: 2

## About

Project Well, Inc. is a US-based healthcare provider focused on delivering personalized nutritional solutions, enhancing health outcomes for individuals with diverse dietary needs through tailored meal services and grocery solutions.Founded in 2019 and headquartered in Stamford, US, Project Well, Inc. specializes in personalized nutritional solutions. The company secured USD 2.000 mn in Seed funding on March 22, 2021, with investors including Primetime Partners and S2G Ventures. Lauren Driscoll serves as CEO and has a background in healthcare entrepreneurship.Project Well, Inc. specializes in delivering high-quality, personalized nutritional solutions aimed at improving health outcomes for individuals with diverse dietary needs. The company's core offerings include prepared meals, meal kits, and grocery or produce bundles, all tailored to meet specific preferences and clinical requirements. These products are designed to address gaps in care by ensuring that members receive nutritious food that fits their unique eating habits, cultural cuisine, and taste preferences. By leveraging a smart platform powered by data analytics, Project Well engages its users effectively, allowing for rapid adaptation to changing dietary needs. The company primarily serves clients in the healthcare sector, including health plans and organizations focused on enhancing member wellness, with its services being available across various geographical markets in the United States.Project Well, Inc. generates revenue through a combination of subscription-based services and partnerships with health plans and organizations. The transaction structure typically involves contracts where clients subscribe to meal delivery services tailored to their members’ nutritional needs, encompassing both direct-to-consumer and B2B models. Clients benefit from ongoing access to personalized meal plans and support from Wellness Associates and Registered Dietitians, ensuring a comprehensive approach to nutritional care. The pricing structure is based on the services selected, with clients paying for the specific meal delivery plans that best suit their members’ requirements. This business model positions Project Well to effectively address the growing demand for personalized nutrition in the healthcare industry.Looking ahead, Project Well, Inc. plans to expand its product offerings with the introduction of new meal options tailored for specific health conditions anticipated to launch in late 2022. The company is also targeting broader market penetration, particularly in the Midwest and South regions of the United States by the end of 2023. The USD 2.000 mn raised in Seed funding will be allocated to product development and market expansion efforts, supporting these strategic initiatives.

## Funding rounds

- Seed, Mar 22, 2021, $2M — S2G Ventures, Primetime Partners

## Investors

- S2G Ventures (https://capitalatlas.ai/funds/s2g-ventures) — Seed
- Primetime Partners (https://capitalatlas.ai/funds/primetime-partners) — Seed