# Project Provenance

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/project-provenance

- Industry: Software
- Headquarters: London, UK
- Website: www.provenance.org/
- Total disclosed funding: $5.9M
- Latest round: Series A (May 15, 2024)
- Investors on record: 9

## About

Founded in 2013 by Jessi Baker (CEO), and based in London, UK, Project Provenance Limited provides a platform that validates the sustainability claims of consumer-packaged goods enabling brands to communicate their environmental efforts, enhancing discoverability and trust with eco-conscious customers. In May 2024, Project Provenance Limited received grant funding from Innovate UK. The firm’s customers include VVAST, On Repeat, Soil Association, Juno, Huboo, etc.

The service offers solutions for brands in managing and validating supplier sustainability data, ensuring compliance with regulatory requirements. For consumers, the platform helps identify products with substantiated sustainability claims, reducing the risk of greenwashing. Provenance’s tools include sustainability badges, data integration, and automated claims management to support transparency and informed purchasing decisions.

Provenance offers three pricing plans: Initiate at GBP 89/month for up to 25 products, Grow at GBP 129/month for up to 50 products, and Thrive at GBP 299/month for up to 200 products.

## Funding rounds

- Series A, May 15, 2024, $5M — Alumni Ventures Group, Angel Academe, Fiftyfive Capital, S4S Ventures
- Seed, Apr 5, 2017, $0.9M — Digital Currency Group, Angel Academe, Merian Ventures, Humanity United, Omidyar Group, Plug and Play

## Investors

- Digital Currency Group (https://capitalatlas.ai/funds/digital-currency-group) — Seed
- Angel Academe (https://capitalatlas.ai/funds/angel-academe) — Seed, Series A
- Merian Ventures (https://capitalatlas.ai/funds/merian-ventures) — Seed
- Humanity United (https://capitalatlas.ai/funds/humanity-united) — Seed
- Omidyar Group — Seed
- Plug and Play (https://capitalatlas.ai/funds/plug-and-play) — Seed
- Alumni Ventures Group (https://capitalatlas.ai/funds/alumni-ventures-group) — Series A
- Fiftyfive Capital (https://capitalatlas.ai/funds/fiftyfive-capital) — Series A
- S4S Ventures (https://capitalatlas.ai/funds/s4s-ventures) — Series A