# Project Frog

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/project-frog

- Industry: Construction
- Headquarters: San Francisco, US
- Website: www.projectfrog.com
- Total disclosed funding: $30M
- Latest round: Series D (Aug 17, 2011)
- Investors on record: 4

## About

Project Frog is a company dedicated to enhancing digital presence for businesses through comprehensive website building and online marketing solutions, providing effective tools for engagement and customer interaction.Founded in 2006 in San Francisco, US, Project Frog specializes in developing digital solutions for businesses. The company has not undergone any significant pivots but has raised a total of USD 2.30 mn through 5 funding deals, the latest being a Series E round on February 28, 2017. John Botelho is the founder, while Drew Buechley serves as the CEO.Project Frog offers a range of products and services designed to enhance digital engagement for small and medium-sized enterprises (SMEs). Their core offerings include website building solutions, e-commerce platforms, and online marketing tools, enabling clients to manage their online presence and facilitate customer interactions across diverse sectors, including retail and services, primarily in North America, Europe, and Asia.The company's revenue is primarily generated through subscription-based models and strategic partnerships. Clients can choose from a tiered subscription system, allowing businesses to select plans that fit their needs, from basic website building services to comprehensive e-commerce solutions. The pricing structure is designed for scalability, ensuring that businesses can upgrade their services as they grow, with flagship products like the e-commerce platform being central to the revenue stream.As of February 2017, Project Frog raised USD 2.30 mn in Series E financing, which will be utilized to develop new products aimed at enhancing customer engagement and expanding into new markets. The company is targeting growth in additional geographic regions, with specific plans to enter markets in Asia and Europe by 2020. The funding will support these initiatives, including the launch of advanced e-commerce functionalities and additional marketing tools.

## Funding rounds

- Series D, Aug 17, 2011, $22M — RockPort Capital Partners, Claremont Creek Ventures, GE Energy Financial Services, EFW Partners
- Series B, Nov 19, 2008, $8M — RockPort Capital Partners

## Investors

- RockPort Capital Partners (https://capitalatlas.ai/funds/rockport-capital-partners) — Series B, Series D
- Claremont Creek Ventures (https://capitalatlas.ai/funds/claremont-creek-ventures) — Series D
- GE Energy Financial Services (https://capitalatlas.ai/funds/ge-energy-financial-services) — Series D
- EFW Partners (https://capitalatlas.ai/funds/efw-partners) — Series D