# Project Affinity

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/project-affinity

- Industry: Software
- Headquarters: San Francisco, US
- Website: www.affinity.co
- Total disclosed funding: $123M
- Latest round: Series C (Sep 9, 2021)
- Investors on record: 10

## About

Founded in 2014 and based in California, United States, Project Affinity, Inc. is a company that develops an artificial intelligence-based customer relationship management platform for businesses. The platform enables a business to use a real-time network for customer interaction, create real-time reports, and set up activity-triggered reminders. In September 2021, Project Affinity, Inc. raised USD 80.8 million in series C funding led by new investor Menlo Ventures, with participation from other new investors Sprints Capital Management and Teamworthy Group.

Affinity is a company that offers a Customer Relationship Management (CRM) platform specifically designed for dealmakers. Their main product, Affinity CRM, helps users in industries like venture capital and investment banking find, manage, and close more deals through what they call "relationship intelligence." This relationship intelligence uses data from your network and activities to help you discover connections and find the best ways to approach potential deals. Affinity CRM boasts features like automated data entry, freeing up time to focus on building relationships.

## Funding rounds

- Series C, Sep 9, 2021, $81M — Menlo Ventures, Pear VC, Sway Capital, MassMutual Ventures, Advance Venture Partners, Sprints, Teamworthy Group
- Series B, Dec 21, 2018, $29M — Pear VC, Sway Capital, MassMutual Ventures, Advance Venture Partners
- Series A, May 18, 2017, $14M — Western Technology Investment, Great Oaks Venture Capital, Pear VC, Sway Capital, 8VC

## Investors

- Western Technology Investment (https://capitalatlas.ai/funds/western-technology-investment) — Series A
- Great Oaks Venture Capital (https://capitalatlas.ai/funds/great-oaks-venture-capital) — Series A
- Pear VC (https://capitalatlas.ai/funds/pear-vc) — Series A, Series B, Series C
- Sway Capital (https://capitalatlas.ai/funds/sway-capital) — Series A, Series B, Series C
- 8VC (https://capitalatlas.ai/funds/8vc) — Series A
- MassMutual Ventures (https://capitalatlas.ai/funds/massmutual-ventures) — Series B, Series C
- Advance Venture Partners (https://capitalatlas.ai/funds/advance-venture-partners) — Series B, Series C
- Menlo Ventures (https://capitalatlas.ai/funds/menlo-ventures) — Series C
- Sprints (https://capitalatlas.ai/funds/sprints) — Series C
- Teamworthy Group (https://capitalatlas.ai/funds/teamworthy-group) — Series C