# Profound

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/profound

- Industry: Software
- Headquarters: New York, US
- Website: www.tryprofound.com
- Total disclosed funding: $335M
- Latest round: Series D (Sep 15, 2026)
- Investors on record: 10

## About

Based in the US, Profound operates an innovative marketing platform that leverages AI-driven insights to enhance brand visibility across various digital environments, enabling clients to optimize their content strategies effectively. Founded in 2024 in New York, US, Cooper Square Technologies Inc., trading under the name Profound specializes in AI-driven marketing solutions. Co-founders Dylan Babbs and James Cadwallader have a background in technology, with Cadwallader serving as the CEO. The company has raised funding through various rounds, including its latest, a Series C round in February 2026, where it raised USD 96 mn led by Lightspeed Venture Partners, alongside investors like Evantic Capital and Kleiner Perkins. The total amount raised to date is USD 96 mn with a current company valuation of USD 1,000 mn.Profound offers a comprehensive marketing platform designed to enhance brand visibility in AI-driven search environments. The core product suite includes tools for monitoring answer engine insights, analyzing agent analytics, and optimizing prompt volumes, all aimed at improving how brands are represented in AI interactions. Key offerings such as the AEO-Optimized FAQ Generator and various marketing agents (Demand Gen, Brand, Content) empower marketers to automate AI-optimized content creation and track brand performance across multiple AI platforms, including ChatGPT and Claude. The company targets a diverse clientele, which includes marketers, PR teams, content creators, and brand agencies, helping them effectively engage with over 100 million consumers who utilize AI for product discovery daily. Profound's services are available in multiple geographical markets, focusing on major metropolitan areas such as San Francisco and New York City, where demand for AI marketing solutions is rapidly growing.Profound operates on a subscription-based revenue model, providing tiered access to its range of marketing tools and features. Clients typically engage with the platform through direct subscriptions, which offer varying levels of service and support based on their specific needs. For example, organizations can access popular agents at a no-cost introductory level, while premium features are available through paid tiers. The company fosters partnerships with agencies and enterprises, enhancing its reach and effectiveness in delivering solutions. Notably, flagship products like the AEO-Optimized FAQ Generator are designed to drive revenue through improved customer engagement and search visibility, contributing to the overall financial performance of the firm.With the recent Series C funding of USD 96 mn raised in September 2026, Profound raised USD 180 million in series D funding co-led by returning investors Kleiner Perkins and Sequoia, with participation from other returning investors Evantic Capital, Khosla Ventures, Lightspeed Venture Partners, Saga Ventures Management, and South Park Commons. The company plans to utilize September 2026 funding to expand its platform capabilities, grow its applied artificial intelligence research team, and develop marketing-focused artificial intelligence tools.

## Funding rounds

- Series D, Sep 15, 2026, $180M — Kleiner Perkins, Lightspeed Venture Partners, Sequoia, Khosla Ventures, South Park Commons, Saga Ventures Management, Evantic Capital
- Series C, Feb 24, 2026, $96M — Kleiner Perkins, Lightspeed Venture Partners, Hong Shan, South Park Commons, Saga Ventures Management, Evantic Capital
- Series B, Aug 12, 2025, $35M — Kleiner Perkins, Hong Shan, Khosla Ventures, South Park Commons, Saga Ventures Management
- Series A, Jun 19, 2025, $20M — Kleiner Perkins, Khosla Ventures, SV Angel, Nventures, South Park Commons, Saga Ventures Management
- Seed, Aug 13, 2024, $3.5M — Khosla Ventures, South Park Commons, Saga Ventures Management

## Investors

- Khosla Ventures (https://capitalatlas.ai/funds/khosla-ventures) — Seed, Series A, Series B, Series D
- South Park Commons (https://capitalatlas.ai/funds/south-park-commons) — Seed, Series A, Series B, Series C, Series D
- Saga Ventures Management (https://capitalatlas.ai/funds/saga-ventures-management) — Seed, Series A, Series B, Series C, Series D
- Kleiner Perkins (https://capitalatlas.ai/funds/kleiner-perkins) — Series A, Series B, Series C, Series D
- SV Angel (https://capitalatlas.ai/funds/sv-angel) — Series A
- Nventures — Series A
- Hong Shan — Series B, Series C
- Lightspeed Venture Partners (https://capitalatlas.ai/funds/lightspeed-venture-partners) — Series C, Series D
- Evantic Capital (https://capitalatlas.ai/funds/evantic-capital) — Series C, Series D
- Sequoia (https://capitalatlas.ai/funds/sequoia) — Series D