# Profitero

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/profitero

- Industry: Software
- Headquarters: Dublin, Ireland
- Website: www.profitero.com
- Total disclosed funding: $21M
- Latest round: Series B (Apr 21, 2020)
- Investors on record: 4

## About

Profitero, inc. specializes in providing eCommerce analytics and optimization solutions, empowering brands to enhance their digital retail strategies through comprehensive market insights and data-driven tools.Profitero, inc. was founded in 2010 in Dublin, Ireland and focuses on delivering eCommerce insights and optimization solutions. The company has secured a total of four deals, with its most recent funding round taking place on April 21, 2020, where it raised USD 20 mn in Series B funding led by Scaleworks, with participation from Conviction Capital Limited. The founders are Kanstantsin Chernysh and Vol Pigrukh, who have notable entrepreneurial backgrounds in tech and analytics sectors.Profitero+ offers an integrated suite of products and services designed to optimize eCommerce strategies for businesses across various sectors. Their core offerings include Digital Shelf, which provides daily insights on product and competitor performance; Sales & Share, which leverages advanced algorithms to analyze Amazon market complexities; and Content Optimizer, a tool that enhances content effectiveness through proprietary benchmarking and smart keywords. Additionally, Shelf Intelligent Media and Autopilot are designed to streamline media activation and automate content correction and revenue recovery processes. The company's clients include major brands in the consumer goods sector, benefiting from Profitero+'s data-driven solutions aimed primarily at markets across North America, Europe, and Asia.In 2020, Profitero+ reported a revenue of USD 18,952,356 with an EBITDA of -USD 11,429,996. The company's business model is centered around subscription services, which provide clients access to its extensive suite of eCommerce tools and analytics. The subscription fees grant users access to a platform designed to enhance visibility and operational efficiency in the online retail environment, with services such as Digital Shelf and Autopilot contributing significantly to revenue.Following the recent Series B funding of USD 20 mn in April 2020, Profitero, inc. aims to invest in the development of new products and enhance its existing services suite. The company is focusing on expanding its footprint in untapped markets across Europe and Asia by the end of 2022, leveraging its funding to further bolster its technological capabilities and enhance customer engagement strategies. Profitero plans to introduce new features for its analytics platform to meet the evolving needs of its clients.

## Funding rounds

- Series B, Apr 21, 2020, $20M — Scaleworks, Conviction Capital Limited
- Series A, Nov 16, 2011, $1M — Delta Partners, Enterprise Ireland

## Investors

- Delta Partners (https://capitalatlas.ai/funds/delta-partners) — Series A
- Enterprise Ireland (https://capitalatlas.ai/funds/enterprise-ireland) — Series A
- Scaleworks (https://capitalatlas.ai/funds/scaleworks) — Series B
- Conviction Capital Limited — Series B