# Profitably

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/profitably

- Industry: Software
- Headquarters: New York, US
- Website: www.profitably.com
- Total disclosed funding: $0.3M
- Latest round: Seed (Aug 4, 2010)
- Investors on record: 1

## About

Profitably specializes in financial management tools for ecommerce businesses, offering real-time tracking and analytics to enhance financial clarity and support decision-making processes for brand managers and financial professionals.Profitably focuses on providing tailored financial tools for ecommerce companies. Founded in New York, US, the company has undergone strategic pivots to enhance its offerings. The founder's background includes previous ventures in the fintech space. Profitably raised USD 0.09 mn in its Series B funding round on December 21, 2012, totaling USD 0.09 mn raised to date.Profitably provides a comprehensive suite of financial management tools designed specifically for ecommerce businesses. Their core offering centers around real-time financial tracking and analytics, enabling users to gain immediate visibility into their profit margins, cash flow, and performance against forecasts. The platform includes specialized profit and loss (P&L) statements that break down contribution margins by sales channel, providing crucial insights for brand managers and financial decision-makers. Additionally, Profitably offers advanced modeling tools that allow businesses to run scenarios and assess various growth strategies quickly. Their client base primarily includes ecommerce brands seeking enhanced financial clarity, and their services are applicable in various international markets, including North America, Europe, and parts of Asia.Profitably generates revenue primarily through a subscription-based model, offering tiered pricing plans that cater to different business needs. Clients subscribe to access the platform's suite of tools, which include automated P&L statements and real-time financial insights tailored for ecommerce, allowing users to make data-driven decisions. Transactions typically occur on a recurring basis, with clients paying an ongoing fee for continued access and support. The structure supports direct-to-consumer engagement, with profitability insights that empower brands to optimize their marketing strategies effectively. As part of their offerings, Profitably delivers flagship services aimed at improving financial visibility and operational efficiency, reinforcing their commitment to supporting the growth of online businesses.In December 2012, Profitably raised USD 0.08 million of Series B funding from unspecified investors. The funding will be used to develop new features and enhance existing tools, particularly focusing on expanding into new markets, including Asia and Europe, by the end of 2023.

## Funding rounds

- Seed, Aug 4, 2010, $0.3M — North Bridge Venture Partners

## Investors

- North Bridge Venture Partners (https://capitalatlas.ai/funds/north-bridge-venture-partners) — Seed