# Professional Fighters League Group

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/professional-fighters-league-group

- Industry: Travel & Leisure
- Headquarters: New York, US
- Website: www.pflmma.com
- Total disclosed funding: $138M
- Latest round: Series E (May 19, 2022)
- Investors on record: 6

## About

Based in New York, US, and founded in 2017 by Donn Davis, Professional Fighters League (PFL) is an innovative mixed martial arts organization with a focus on creating a league format for combat sports. In late 2024, Professional Fighters League raised venture funding from 885 Capital.
The Professional Fighters League (PFL) offers a competitive platform for mixed martial arts through its unique league format and the PFL World Tournament. This tournament features a series of fights leading to playoffs and championship bouts, allowing athletes to showcase their skills for substantial monetary prizes. The PFL operates globally, hosting events in North America, Europe, and the Middle East and North Africa (MENA), catering to a diverse audience of fight enthusiasts. The league focuses on providing immersive experiences through live broadcasts and streaming services, including ESPN+ and digital platforms, targeting fighters, event attendees, and media partners while emphasizing transparency and athlete development.
PFL generates revenue through various channels, including media rights, sponsorships, and ticket sales from its events. The unique tournament format enhances viewer engagement, driving advertising revenue through partnerships with major broadcasting networks like ESPN. This broad visibility allows the PFL to monetize its content through subscriptions and pay-per-view options. Collaborations with corporate sponsors contribute to the league's financial health, while structured event ticket pricing and merchandise sales further enhance overall revenue, creating a comprehensive business model centered on live fight experiences.

## Funding rounds

- Series E, May 19, 2022, $30M — Ares Management, Waverley Capital
- Series C, Dec 25, 2019, $50M — SWaN & Legend, Matterhorn Private Equity GmbH
- Series C, Apr 29, 2019, $30M — Swan Ventures, Elysian Park Ventures
- Series B, Aug 8, 2018, $28M — Swan Ventures, Elysian Park Ventures

## Investors

- Swan Ventures (https://capitalatlas.ai/funds/swan-ventures) — Series B, Series C
- Elysian Park Ventures (https://capitalatlas.ai/funds/elysian-park-ventures) — Series B, Series C
- SWaN & Legend (https://capitalatlas.ai/funds/swan-legend) — Series C
- Matterhorn Private Equity GmbH — Series C
- Ares Management (https://capitalatlas.ai/funds/ares-management) — Series E
- Waverley Capital (https://capitalatlas.ai/funds/waverley-capital) — Series E