# Products Up

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/products-up

- Industry: Software
- Headquarters: Berlin, Germany
- Website: www.productsup.com
- Total disclosed funding: $81M
- Latest round: Series B (Apr 6, 2022)
- Investors on record: 2

## About

Based in Berlin, Germany, and founded in 2010, Products Up GmbH is an e-commerce data integration firm that provides a platform that empowers businesses to take control of product data and break down digital barriers to growth. Johannis Hatt and Kai Seefeldt are the founders and managing directors of the company. Johannis Hatt is also the CEO of Products Up.
In 2017, Nordwind Capital bought a majority stake in Productsup. In March 2021, the company raised a funding of USD 20 million which was led by Nordwind Capital and venture debt provider Deutsche Handelsbank in combination with KfW along with other additional individual investors.

The company provides a platform called ‘Productsup’ for feed management, product content syndication, marketplace integration, and seller onboarding. Productsup platform provides tools to help any business achieve digital transformation. The tools include data integration and standardization, content tailoring, customization and optimization, and distribution. The Productsup platform provides a feature for dynamic image and video creation which helps users to generate customized and dynamic digital advertisements. This feature provides dynamic templates, fonts, icons, personalized audio, video templates, and media content along with additional features like weather company API, geolocation service, TripAdvisor API, and A/B testing. 
The platform's services include point of contact for integration, training, and support, personalized feed audits, access to Productsup academy, subject-specific training, and 24-hour support.

The company plans to expand its e-commerce data integration solutions to new markets across the world (particularly in North America), concentrate on product development, and increase the scale of marketing and sales initiatives.

## Funding rounds

- Series B, Apr 6, 2022, $71M — Nordwind Capital, Bregal Milestone
- Series B, Mar 30, 2021, $10M — Nordwind Capital

## Investors

- Nordwind Capital (https://capitalatlas.ai/funds/nordwind-capital) — Series B
- Bregal Milestone (https://capitalatlas.ai/funds/bregal-milestone) — Series B