# Productiv

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/productiv

- Industry: Software
- Headquarters: Palo Alto, US
- Website: www.productiv.ai
- Total disclosed funding: $76M
- Latest round: Series C (Mar 22, 2021)
- Investors on record: 5

## About

Based in Palo Alto, US, Productiv, Inc. specializes in providing a comprehensive SaaS management platform that offers visibility and insights into a company's SaaS portfolio, enhancing operational efficiencies for its clients.Founded in 2018 in Palo Alto, California, Productiv, Inc. focuses on optimizing SaaS strategies for organizations. The company has successfully raised funding through various rounds, with the most recent being a Series C round on March 22, 2021, in which it raised USD 47.00 mn led by Institutional Venture Partners, along with participation from existing investors such as Accel, Norwest Venture Partners, and Okta Ventures. The current CEO is Jody Shapiro, who is one of the co-founders alongside Ashish Aggarwal and Munish Gandhi.Productiv offers a comprehensive SaaS management platform designed to deliver visibility into a company’s entire SaaS portfolio. Its core features include real-time user metrics, feature-level engagement tracking, and detailed views of contracts and spending, facilitating informed technology decisions that align with business objectives. The platform is aimed at optimizing SaaS strategies by enabling organizations to allocate budgets efficiently, rightsize renewals, and automate governance tasks. Productiv primarily serves business clients across industries that utilize various SaaS applications and are looking to enhance their operational efficiencies. Its geographic presence spans multiple markets, including North America and Europe, catering to a diverse clientele that includes mid-sized to large enterprises.Productiv generates revenue through a subscription-based model, where clients pay for access to its SaaS management platform. The pricing structure typically involves tiered subscription plans, which may vary based on the number of licensed users and the level of service features accessed. Each subscription provides a suite of tools aimed at managing SaaS applications effectively, ensuring that clients can monitor usage and optimize spending. Clients engage with Productiv through direct transactions, facilitating a B2B relationship focused on long-term partnership and ongoing support. The platform’s flagship offerings highlight its capability to streamline SaaS procurement and governance processes, enhancing overall operational efficiency for its clients.In March 2021, Productiv, Inc. raised USD 47.00 mn in Series C funding led by Institutional Venture Partners, with participation from Atlassian and returning investors. The company intends to utilize this funding to expand its operations and business reach, enhancing its product offerings and potentially exploring new geographic markets. Specific plans for upcoming products have not been outlined, but the focus remains on leveraging recent investments to solidify its presence in North America and Europe.

## Funding rounds

- Series C, Mar 22, 2021, $47M — Accel, Institutional Venture Partners, Norwest Venture Partners, Okta Ventures, Atlassian Ventures
- Series B, Nov 2, 2019, $21M — Accel, Norwest Venture Partners, Okta Ventures
- Series A, Apr 1, 2019, $8M — Accel

## Investors

- Accel (https://capitalatlas.ai/funds/accel) — Series A, Series B, Series C
- Norwest Venture Partners (https://capitalatlas.ai/funds/norwest-venture-partners) — Series B, Series C
- Okta Ventures (https://capitalatlas.ai/funds/okta-ventures) — Series B, Series C
- Institutional Venture Partners (https://capitalatlas.ai/funds/institutional-venture-partners) — Series C
- Atlassian Ventures (https://capitalatlas.ai/funds/atlassian-ventures) — Series C