# ProductImpulse

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/productimpulse

- Industry: Software
- Headquarters: Utrecht, Netherlands
- Website: www.channable.com
- Total disclosed funding: $64M
- Latest round: Series B (Feb 1, 2022)
- Investors on record: 2

## About

ProductImpulse BV is a technology company specializing in multichannel eCommerce solutions, focusing on product data management and optimization across online marketplaces.Founded in 2014 in Utrecht, Netherlands, ProductImpulse BV offers a multichannel eCommerce platform that simplifies the management and optimization of product listings. The company has successfully completed a Series B funding round in February 2022, raising a total of EUR 55 million led by Partech, with previous investor Peak also participating. The company was established by founders Rob van Nuenen, Robert Kreuzer, and Stefan Hospes, with Rob van Nuenen currently serving as CEO. The firm has executed 2 deals to date, with its latest deal occurring on February 1, 2022.Channable, developed by ProductImpulse BV, provides a comprehensive multichannel eCommerce platform that streamlines product data management and advertising across various online channels. Its core offerings include feed management, PPC optimization, marketplace integration, and analytics, aimed at enhancing the online presence of retailers and brands. The platform serves a diverse clientele, including eCommerce platforms and digital marketers, facilitating their operations in regions such as North America and Europe.In the most recent fiscal year of 2023, ProductImpulse BV reported an EBITDA of EUR -5,308,003.30. The company primarily generates revenue through tiered subscription plans tailored to the needs of businesses ranging from small enterprises to large corporations, enabling clients to access various service levels and features for eCommerce success.Following its Series B funding of EUR 55 million in February 2022, ProductImpulse BV plans to accelerate its global expansion and enhance its research and development efforts. The company is focused on expanding its market presence in North America and Europe, aiming to launch new product features that will further optimize user experience by the end of 2023. The funding will also support ongoing global sales and marketing initiatives to bolster its growth strategy.

## Funding rounds

- Series B, Feb 1, 2022, $63M — Partech Partners, Peak
- Seed, Dec 22, 2016, $0.8M — Peak

## Investors

- Peak (https://capitalatlas.ai/funds/peak) — Seed, Series B
- Partech Partners (https://capitalatlas.ai/funds/partech-partners) — Series B