# Prodly

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/prodly

- Industry: Software
- Headquarters: Palo Alto, US
- Website: www.prodly.co
- Total disclosed funding: $19M
- Latest round: Series A (Nov 4, 2021)
- Investors on record: 8

## About

Prodly, Inc. offers a comprehensive Salesforce DevOps solution that streamlines product and pricing updates, enhancing user confidence and operational efficiency within Salesforce environments.Prodly, Inc. was founded in 2014 in Palo Alto, US. The company specializes in Salesforce DevOps solutions that simplify the deployment and management of Salesforce applications. The founder, Daniel Rudman, has an entrepreneurial history but specific details on previous ventures are not provided. The company has engaged in a total of 7 deals, with the latest funding round being a Series A in December 2021, raising USD 1.000 mn, which constitutes the total amount raised to date.Prodly specializes in providing an end-to-end Salesforce DevOps solution aimed at facilitating faster and more confident product and pricing updates to Salesforce environments. Their core offerings include advanced migration assessments specifically tailored for Salesforce Revenue Cloud and a comprehensive implementation guide designed to support users in optimizing their Salesforce investments. Prodly’s solutions are engineered to address critical use cases such as streamlining the deployment process, reducing the risk of errors during updates, and ensuring that organizations can adapt swiftly to market changes. The company serves a diverse clientele across various industries that rely on Salesforce for their customer relationship management needs, primarily in major geographical markets including North America and Europe.Prodly generates revenue through a structured model that includes subscription services and partnerships with enterprises utilizing Salesforce. Clients typically engage with Prodly for ongoing support and software solutions tailored to their specific Salesforce implementations. The company offers tiered subscription plans that provide clients with varying levels of access to their products and services, scaled according to the complexity and size of the client’s Salesforce environment. Key services, particularly the Advanced Migration Assessment and the Salesforce Revenue Cloud Implementation Guide, are pivotal offerings that contribute to the company’s revenue streams.Prodly plans to leverage its recent funding of USD 1.000 mn from its Series A round in December 2021 to enhance its product offerings and expand into new markets. The company is developing additional features for its Salesforce solutions with an anticipated launch date in early 2023. Furthermore, Prodly aims to penetrate the European market more deeply, targeting a 25% increase in market share by the end of 2023. The funds raised will support product development and marketing initiatives to achieve these objectives.

## Funding rounds

- Series A, Nov 4, 2021, $1.1M — Norwest Venture Partners, Shasta Ventures, TMT Investments, LETA Capital, Altair Capital, Flyer One Ventures, AvanTech Ventures
- Series A, Sep 29, 2021, $3.9M — Norwest Venture Partners, Shasta Ventures, TMT Investments, LETA Capital, Altair Capital, Flyer One Ventures, AvanTech Ventures
- Series A, Jul 30, 2021, $5M — Norwest Venture Partners, Shasta Ventures, TMT Investments, LETA Capital, Altair Capital, Flyer One Ventures, AvanTech Ventures
- Seed, Jun 2, 2020, $2M — TBA Network
- Seed, May 18, 2020, $2M — Norwest Venture Partners
- Seed, Apr 19, 2019, $5M — Norwest Venture Partners, Shasta Ventures

## Investors

- Norwest Venture Partners (https://capitalatlas.ai/funds/norwest-venture-partners) — Seed, Series A
- Shasta Ventures (https://capitalatlas.ai/funds/shasta-ventures) — Seed, Series A
- TBA Network (https://capitalatlas.ai/funds/tba-network) — Seed
- TMT Investments (https://capitalatlas.ai/funds/tmt-investments) — Series A
- LETA Capital (https://capitalatlas.ai/funds/leta-capital) — Series A
- Altair Capital — Series A
- Flyer One Ventures (https://capitalatlas.ai/funds/flyer-one-ventures) — Series A
- AvanTech Ventures (https://capitalatlas.ai/funds/avantech-ventures) — Series A