# Privy

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/privy

- Industry: Software
- Headquarters: Boston, US
- Website: www.privy.com
- Total disclosed funding: $8.1M
- Latest round: Series A (Oct 11, 2018)
- Investors on record: 4

## About

Privy is a Boston-based company specializing in email and SMS marketing tools tailored for eCommerce businesses, enhancing customer engagement and driving sales through personalized, strategic solutions.Founded in 2011 by Ben Jabbawy and Madeline Folkerts, Privy operates from its headquarters in Boston, US. The company provides a platform that integrates email marketing, SMS communication, and list growth functionalities. In October 2018, Privy raised USD 4.25 mn in Series A funding led by individual investors, including returning backers Tuhaye Venture Partners and Accomplice. The total amount raised to date is USD 4.25 mn, valuing the company at USD 24.83 mn.Privy offers a comprehensive suite of email and SMS marketing tools designed to enhance customer engagement and drive sales for eCommerce businesses. Their core product integrates powerful email marketing, SMS communication, and list growth functionalities, all backed by personalized expert strategies. The platform allows users to create customized popups, automated flows, and targeted campaigns aimed at optimizing the customer journey from first interaction to loyalty. Privy's tools are particularly well-suited for online retailers operating within the Shopify ecosystem, and they serve a diverse clientele ranging from small startups to established brands across North America and Europe. The company’s services are utilized by over 10,000 brands.Privy operates on a subscription-based revenue model, providing its clients with various pricing plans that cater to different business sizes and needs. Clients typically engage with the platform through monthly subscriptions that grant access to its suite of marketing tools, including email automation and SMS messaging capabilities. The company structures its transactions primarily through direct-to-consumer sales, enabling retailers to leverage its services without the need for intermediaries. Specific pricing tiers are designed to accommodate the varying scales of their client base, ensuring that both small businesses and larger enterprises can access the necessary tools to drive revenue. Additionally, services include support from dedicated customer success managers, which further enhances client satisfaction and retention.Following the recent Series A funding round in October 2018, Privy plans to invest in developing new products and features aimed at further improving their marketing tools. While specific release dates for these upcoming products are not disclosed, the focus will be on enhancing user experience and expanding functionalities. The company also aims to penetrate new markets, specifically targeting regions in Europe to increase its user base by 2023. The raised capital will support these initiatives, allowing for hiring additional staff and increasing marketing efforts to ensure successful expansion.

## Funding rounds

- Series A, Oct 11, 2018, $4.3M — Accomplice, Tuhaye Venture Partners
- Seed, Oct 20, 2017, $2.1M — Kiwi Venture Partners, Accomplice, Tuhaye Venture Partners
- Seed, Jun 19, 2013, $1.7M — 500 Global

## Investors

- 500 Global (https://capitalatlas.ai/funds/500-global) — Seed
- Kiwi Venture Partners (https://capitalatlas.ai/funds/kiwi-venture-partners) — Seed
- Accomplice (https://capitalatlas.ai/funds/accomplice) — Seed, Series A
- Tuhaye Venture Partners (https://capitalatlas.ai/funds/tuhaye-venture-partners) — Seed, Series A