# Prithu

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/prithu

- Industry: Environmental Services
- Headquarters: Gurgaon, India
- Website: www.prithu.earth
- Total disclosed funding: $1.1M
- Latest round: Seed (Apr 29, 2026)
- Investors on record: 1

## About

Prithu, based in India, focuses on high-integrity agricultural carbon removal projects, aiming to restore farmland while supporting smallholder farmers through advanced technology and sustainability practices.Prithu specializes in large-scale agricultural carbon removal projects that restore farmland and support smallholder farmers. Founded in 2024 and headquartered in Gurgaon, India, the company has completed two deals to date. The latest funding round was an Angel investment of INR 3.8 million from the Startup India Scheme, which matches the total amount raised by the company.Prithu specializes in large-scale agricultural carbon removal projects, focusing on restoring farmland while supporting smallholder farmers. The company utilizes advanced technologies, including AI, GIS, satellite imagery, and blockchain, to develop its core product offerings, which encompass nature-based carbon credits. These credits are generated through the implementation of regenerative farming practices that enhance soil organic carbon and promote sustainability among farmers. Prithu's Digital MRV system facilitates real-time monitoring and accurate measurement of climate impact across participating farms, ensuring that every carbon credit is quantifiable and transparent. The primary end users of Prithu's services include smallholder farmers, environmental organizations, and corporations seeking to offset their carbon footprints, primarily targeted in markets such as India and other regions where sustainable agricultural practices are being adopted.Prithu generates revenue through the sale of carbon credits created as a result of the agricultural practices implemented by its network of smallholder farmers. The business model involves partnerships with these farmers, who adopt sustainable methods in exchange for financial incentives and support from Prithu. Transactions are structured predominantly as B2B agreements, where businesses purchase carbon credits to meet their sustainability goals. The company focuses on delivering high-quality, verifiable carbon credits backed by rigorous scientific methodologies, with revenue linked to the volume of carbon credits sold, influenced by the scale of operations and the number of hectares under climate-positive practices.Prithu raised INR 3.8 million in Angel funding from new investor Startup India Scheme, with participation from other unspecified investors. The company will utilize this funding to scale operations, bring more farmers onto the platform, and improve its monitoring technology. Additionally, Prithu plans to expand its services into new markets across India and other regions where sustainable agricultural practices are gaining traction.

## Funding rounds

- Seed, Apr 29, 2026, $1.1M — Transition Venture Capital

## Investors

- Transition Venture Capital (https://capitalatlas.ai/funds/transition-venture-capital) — Seed