# Prismpop

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/prismpop

- Industry: Internet
- Headquarters: Pasadena, US
- Website: www.prismpop.com
- Total disclosed funding: $3M
- Latest round: Seed (May 10, 2022)
- Investors on record: 10

## About

Based in California, US, and founded in 2018 by Maggie Knox, and Peiyu Li (CEO), Prismpop Inc., is an e-commerce platform and a female-oriented online shopping community that is focused on sharing insights about lifestyle products. In May 2022, Prismpop Inc. raised USD 5 million in seed funding led by new investor Female Founders Fund with participation from other new investors Foundation Capital, Revolution Capital, Plum Ventures, Mucker Capital, and Uphonest Capital.

The firm provides mobile and web applications where customers can find products, shopping advice, product reviews, beauty secrets, fashion tips, food ideas, and more. The firm sells products related to skincare, makeup, hair, wellness, fitness, fashion, etc from brands such as elf, ColourPop, Nyx, MAC, Fenty Beauty, etc. Users can post a review of the products they bought in text, audio, or video and earn points that they can later redeem to redeem products and other features in our app.

The firm provides mobile and web applications where customers can find products, shopping advice, product reviews, beauty secrets, fashion tips, food ideas, and more. The firm sells products related to skincare, makeup, hair, wellness, fitness, fashion, etc from brands such as elf, ColourPop, Nyx, MAC, Fenty Beauty, etc. Users can post a review of the products they bought in text, audio, or video and earn points that they can later redeem to redeem products and other features in our app.

## Funding rounds

- Seed, May 10, 2022, $3M — Hong Shan, Foundation Capital, Revolution Capital Group, Plug and Play, Mucker Capital, Alumni Ventures Group, Female Founders Fund, Unshackled Ventures, Plum Ventures, UpHonest Capital

## Investors

- Hong Shan — Seed
- Foundation Capital (https://capitalatlas.ai/funds/foundation-capital) — Seed
- Revolution Capital Group (https://capitalatlas.ai/funds/revolution-capital-group) — Seed
- Plug and Play (https://capitalatlas.ai/funds/plug-and-play) — Seed
- Mucker Capital (https://capitalatlas.ai/funds/mucker-capital) — Seed
- Alumni Ventures Group (https://capitalatlas.ai/funds/alumni-ventures-group) — Seed
- Female Founders Fund (https://capitalatlas.ai/funds/female-founders-fund) — Seed
- Unshackled Ventures (https://capitalatlas.ai/funds/unshackled-ventures) — Seed
- Plum Ventures (https://capitalatlas.ai/funds/plum-ventures) — Seed
- UpHonest Capital (https://capitalatlas.ai/funds/uphonest-capital) — Seed