# Principia

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/principia

- Industry: Software
- Headquarters: Sao Paulo, Brazil
- Website: www.principia.net
- Total disclosed funding: $30M
- Latest round: Series A (Jun 3, 2025)
- Investors on record: 6

## About

Based in Brazil, and founded in 2022, Principia operates as a financial management company. The company was founded by Newton Maia. In November 2022, Principia raised BRL 24 million in seed funding led by Valor Capital Group, Global Founders Capital, and Supera Investments. In March 2023, Principia merged with 4IES.

Principia partnered with several colleges and other educational institutions to help students with their financial needs, including guaranteed monthly payments that were made on time and without any defaults. The company provides a digital CRM that undergoes students full billing and collecting procedures and enables financing to reduce student dropout.

The company plans to use the funds raised in November 2022 for the expansion of its payment platform, the addition of new CRM system capabilities to enhance the engagement and experience of students with the platform, as well as capital for the financing of user and university activities.

## Funding rounds

- Series A, Jun 3, 2025, $15M — Valor Capital Group
- Series A, Aug 25, 2023, $10M — ARC Capital Partners, Valor Capital Group, Spectra Investments, FJ Labs, Supera Capital
- Series A, Nov 14, 2022, $4.5M — Valor Capital Group, Global Founders Capital, FJ Labs, Supera Capital

## Investors

- Valor Capital Group (https://capitalatlas.ai/funds/valor-capital-group) — Series A
- Global Founders Capital (https://capitalatlas.ai/funds/global-founders-capital) — Series A
- FJ Labs (https://capitalatlas.ai/funds/fj-labs) — Series A
- Supera Capital (https://capitalatlas.ai/funds/supera-capital) — Series A
- ARC Capital Partners (https://capitalatlas.ai/funds/arc-capital-partners) — Series A
- Spectra Investments (https://capitalatlas.ai/funds/spectra-investments) — Series A