# Primo World Co.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/primo-world-co

- Industry: Software
- Headquarters: Bangkok, Thailand
- Website: www.primo.mobi
- Latest round: Seed (Oct 22, 2021)
- Investors on record: 1

## About

Primo World Co., Ltd. is a technology-driven company that provides customer loyalty programs and digital product development services, enhancing user engagement through innovative solutions in various industries.Founded in 2016 in Bangkok, Thailand, Primo World Co., Ltd. focuses on developing comprehensive loyalty management systems. The company was established by Paul Suthapong and Vee Sirasoontorn, who is also the current CEO. Primo World has engaged in a total of 3 deals, with the most recent one occurring on February 18, 2022.Primo World specializes in innovative customer loyalty programs and offers a loyalty management platform that supports receipt-based point-earning systems, member missions, surveys, and tiered rewards. They have implemented successful loyalty systems for clients like Plantae and NESCAFÉ, assisting various industries including FMCG, retail, finance, and healthcare, with a client base that spans Southeast Asia and potentially beyond.In 2022, Primo World Co., Ltd. reported a revenue of USD 54,778.20 and an EBITDA of USD -234,750.60. The company primarily generates revenue through B2B partnerships, where clients subscribe to their loyalty management platform, coupled with tailored software development services.Following its most recent funding round in February 2022, where Primo World raised an undisclosed amount from Beacon Venture Capital and Fuchsia Venture Capital, the company aims to enhance its omnichannel marketing platform's capabilities and expand its reach. Future growth strategies include launching new products designed to further improve customer engagement, as well as targeting expansion into new geographic markets.

## Funding rounds

- Seed, Oct 22, 2021 — SOSV
- Seed, Dec 10, 2018 — SOSV

## Investors

- SOSV (https://capitalatlas.ai/funds/sosv) — Seed