# Primero AI, S. de R.L. de C.V.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/primero-ai-s-de-r-l-de-c-v

- Headquarters: Mexico City, Mexico
- Website: www.primero.com
- Total disclosed funding: $12M
- Latest round: Seed (Aug 25, 2026)
- Investors on record: 7

## About

Founded in 2025 by co-CEO Jose Murillo, CTO Santiago Buenahora and co-CEO Andres Rosales and based in Mexico, Primero AI, S. de R.L. de C.V. operates as a software company that provides an enterprise artificial intelligence platform for connecting business systems and automating workflows. In August 2026, Primero AI, S. de R.L. de C.V. raised USD 12 million in seed funding co-led by Kaszek Ventures and General Catalyst Partners, with participation from Definition Capital, Conviction, Actions Capital, Soma Capital Management and 8VC.

Primero is an enterprise AI transformation platform that helps organizations connect fragmented business systems, create operational context, and deploy AI-powered workflows. Its product suite includes Business Intelligence, AI Agents, Internal Applications, and Ontology (semantic data layer) capabilities that integrate data from systems such as SAP, Salesforce, Oracle, Snowflake, Excel, and internal APIs. The platform enables enterprises to unify operational data, build AI-driven workflows, automate business processes, deploy human-supervised AI agents, and implement auditable AI solutions. Primero also provides AI implementation and transformation services, embedding engineers within customer teams to design, deploy, and operationalize AI solutions for industries such as consumer packaged goods, insurance, financial services, manufacturing, retail, and health & fitness.

Primero primarily generates revenue through enterprise software licensing and subscription fees for its AI platform, including business intelligence tools, AI agents, internal applications, and semantic data infrastructure. Additional revenue is likely derived from AI transformation and implementation services, where Primero's engineering teams work directly with customers to integrate enterprise systems, build AI workflows, and deploy production-ready automation solutions. The company may also earn revenue from custom enterprise deployments, managed AI infrastructure, consulting engagements, workflow automation projects, support and maintenance contracts, cloud or private-environment deployments, and long-term enterprise partnerships. Its core revenue model appears to combine recurring SaaS platform revenue with professional services revenue associated with large-scale enterprise AI transformation initiatives.

The company plans to use the August 2026 funding to hire additional talent and expand deployments with large enterprise customers across Latin America.

## Funding rounds

- Seed, Aug 25, 2026, $12M — General Catalyst Partners, Kaszek Ventures, Soma Capital Management, 8VC, Actions Capital, Definition Capital, Conviction

## Investors

- General Catalyst Partners (https://capitalatlas.ai/funds/general-catalyst-partners) — Seed
- Kaszek Ventures (https://capitalatlas.ai/funds/kaszek-ventures) — Seed
- Soma Capital Management (https://capitalatlas.ai/funds/soma-capital-management) — Seed
- 8VC (https://capitalatlas.ai/funds/8vc) — Seed
- Actions Capital (https://capitalatlas.ai/funds/actions-capital) — Seed
- Definition Capital (https://capitalatlas.ai/funds/definition-capital) — Seed
- Conviction (https://capitalatlas.ai/funds/conviction) — Seed