# Primer

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/primer

- Industry: Software
- Headquarters: San Francisco, US
- Website: www.sayprimer.com
- Total disclosed funding: $13M
- Latest round: Series A (May 9, 2022)
- Investors on record: 4

## About

In 2019, the company was founded by Keith Putnam-Delaney, a customer acquisition background entrepreneur, with the idea to consolidate data that is scattered across a tech company's mertech products. In 2022, the company raised around USD 13 million in series A round of funding led by Craft Ventures, a VC firm cofounded by David Sacks, who's Elon Musk's advisor.

The company operates as a software developer focusing on B2B market. The product is called Primer, which enables multiple kinds of plug-ins, audience targeting, and generate insights. The product can also integrate data from multiple platforms such as Salesforce, Facebook and Snowflake.

The company plans to use the fund raised in 2022 to develop new features of Primer, which enables further audience analytics.

## Funding rounds

- Series A, May 9, 2022, $13M — Alumni Ventures Group, Salesforce Ventures, Slack Fund, Craft Ventures

## Investors

- Alumni Ventures Group (https://capitalatlas.ai/funds/alumni-ventures-group) — Series A
- Salesforce Ventures (https://capitalatlas.ai/funds/salesforce-ventures) — Series A
- Slack Fund (https://capitalatlas.ai/funds/slack-fund) — Series A
- Craft Ventures (https://capitalatlas.ai/funds/craft-ventures) — Series A