# Prime

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/prime

- Industry: Software
- Headquarters: Tokyo, Japan
- Website: https://primeagain.co.jp
- Total disclosed funding: $3.6M
- Latest round: Series C (Dec 8, 2021)
- Investors on record: 3

## About

Based in Japan, Prime Inc. focuses on innovating waste management solutions and urban planning consultancy to enhance environmental sustainability and improve urban living.Prime Inc. was founded in 2010 and operates from Tokyo, Japan, specializing in waste management and environmental consultancy services. The company has successfully completed four deals, with the most recent funding round being a Series C in December 2021, raising JPY 100 million from Hakuhodo DY Ventures, bringing the total amount raised to JPY 100 million and a current valuation of JPY 2,697.387 million.Prime Again offers a diverse range of products aimed at improving environmental sustainability and enhancing urban living. Their core offerings include innovative recycling solutions designed to efficiently process various waste materials, thus reducing landfill dependence and promoting resource recovery. Additionally, they provide urban planning consultancy services that focus on developing smart city initiatives to integrate sustainable practices into urban infrastructure, primarily serving clients in Japan, Southeast Asia, and parts of Europe.The revenue model for Prime Again is structured around B2B transactions, focusing on long-term contracts with government bodies and corporations for waste management and recycling services. Clients engage in a subscription-based pricing plan for ongoing services, alongside potential one-time fees for urban planning consultancy projects. Flagship products, such as advanced recycling systems, are priced according to the scale and complexity of the solutions provided, aligning with clients' needs for sustainability and efficiency.In August 2021, Prime Inc. raised JPY 100 million in a Series C funding round to recruit new personnel and expand its organization, aiming to accelerate the growth of its live streamer production business. The company intends to enhance its product offerings and expand into new markets, focusing on strategic growth in regions where demand for sustainability and urban planning services is increasing.

## Funding rounds

- Series C, Dec 8, 2021, $0.9M — Hakuhodo DY Ventures
- Series B, Dec 1, 2018, $2.6M — JAFCO Group
- Seed, Apr 1, 2013, $0.1M — East Ventures

## Investors

- East Ventures (https://capitalatlas.ai/funds/east-ventures) — Seed
- JAFCO Group (https://capitalatlas.ai/funds/jafco-group) — Series B
- Hakuhodo DY Ventures (https://capitalatlas.ai/funds/hakuhodo-dy-ventures) — Series C