# Primary Technology Pty.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/primary-technology-pty

- Industry: Software
- Headquarters: Sydney, Australia
- Website: www.primary.tech
- Total disclosed funding: $2.9M
- Latest round: Seed (Sep 13, 2024)
- Investors on record: 11

## About

Established in 2022 by CEO Ben Buckingham and based in Sydney, Australia, Primary Technology Pty Ltd. provides a platform to optimize cash flow, increase yield on idle funds, and simplify financial operations for organizations of various sizes.  In September 2024, Primary Technology Pty Ltd. raised USD 3.5 million in seed funding led by investor Carthona Capital, with participation from other investors Macdoch Ventures, Archangel, No Brand, Afterwork Ventures, and Resolution Ventures.


Primary Technology Pty Ltd offers a treasury management platform for companies across different stages of growth. The platform's features include a cash management account that offers businesses access to funds on short notice. It includes features like real-time integration with external bank accounts, enabling users to view and manage cash across multiple banks and jurisdictions from a centralized dashboard. The platform allows businesses to set rules for minimum and maximum balance limits. It automates transfers between accounts, ensuring that cash is optimized and funds are protected. Additionally, the Primary Technology platform provides real-time analysis and reporting tools that offer insights into cash flow, liquidity, and financial performance to empower decision-makers to make informed financial choices. The software includes access to institutional-grade yield products, enabling businesses to generate returns on idle cash.


The company will use the September 2024 funding to enhance its cash management platform and expand access to high-yield financial products for SMEs.

## Funding rounds

- Seed, Sep 13, 2024, $2.9M — Carthona Capital, Macdoch Ventures, Afterwork Ventures, Boutique Capital, Archangel, Resolution Ventures, No Brand, Prual Investments Pte Ltd, Perpetual Nominees Limited, Ccesvclp No.2 Gp Pty Ltd, Porcelain Series Vcc

## Investors

- Carthona Capital (https://capitalatlas.ai/funds/carthona-capital) — Seed
- Macdoch Ventures (https://capitalatlas.ai/funds/macdoch-ventures) — Seed
- Afterwork Ventures (https://capitalatlas.ai/funds/afterwork-ventures) — Seed
- Boutique Capital — Seed
- Archangel (https://capitalatlas.ai/funds/archangel) — Seed
- Resolution Ventures (https://capitalatlas.ai/funds/resolution-ventures) — Seed
- No Brand — Seed
- Prual Investments Pte Ltd — Seed
- Perpetual Nominees Limited — Seed
- Ccesvclp No.2 Gp Pty Ltd — Seed
- Porcelain Series Vcc — Seed