# Primary Kids

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/primary-kids

- Industry: Consumer Products
- Headquarters: New York, US
- Website: www.primary.com
- Total disclosed funding: $41M
- Latest round: Series C (Jul 2, 2019)
- Investors on record: 4

## About

Primary Kids, Inc. is a retail company that specializes in high-quality, gender-neutral clothing for children, focusing on comfort and functionality for active lifestyles.Founded in 2015 and headquartered in New York, US, Primary Kids, Inc. offers a diverse range of apparel for children aged 0-14 years. The company has engaged in a total of 7 deals, with the most recent investment round occurring on October 6, 2021, when it raised USD 3 million in VENTURE DEBT from Horizon Technology Finance. The founders, Christina Carbonell and Galyn Bernard, have a history of creating impactful children’s apparel brands.Primary Clothing specializes in providing a diverse range of high-quality, gender-neutral apparel for babies and children, primarily targeting the age groups of 0-24 months and 2-14 years. Their core product offerings include swimwear, dresses, and essential clothing items that emphasize simplicity and comfort. The brand promotes a mix-and-match philosophy with a variety of colors and styles without slogans, catering to parents seeking fashionable and practical clothing solutions for their children.Primary Clothing's revenue model is primarily driven by direct-to-consumer sales through their online platform. The company engages customers with promotional strategies, enhancing customer acquisition and retention. Transactions are structured as one-time purchases, with flagship products like swimsuits and dresses priced to be accessible while maintaining quality. The emphasis on sustainability and inclusivity resonates with the target audience, fostering customer loyalty and repeat business.In October 2021, Primary Kids, Inc. raised USD 3 million in venture debt financing; these funds are aimed at supporting the launch of new product lines and expanding into new geographic markets. The company plans to design and release new seasonal collections to appeal to a broader audience, enhancing their product range for the upcoming year.

## Funding rounds

- Series C, Jul 2, 2019, $16M — US Venture Partners, Homebrew
- Series B, Feb 14, 2018, $17M — US Venture Partners
- Series A, Jun 9, 2016, $8M — US Venture Partners, Harrison Metal, Homebrew, Grace Beauty Capital

## Investors

- US Venture Partners (https://capitalatlas.ai/funds/us-venture-partners) — Series A, Series B, Series C
- Harrison Metal (https://capitalatlas.ai/funds/harrison-metal) — Series A
- Homebrew (https://capitalatlas.ai/funds/homebrew) — Series A, Series C
- Grace Beauty Capital (https://capitalatlas.ai/funds/grace-beauty-capital) — Series A