# PrideBites

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/pridebites

- Industry: Consumer Products
- Headquarters: Austin, US
- Website: www.pridebites.com
- Total disclosed funding: $0.5M
- Latest round: Seed (Apr 11, 2016)
- Investors on record: 2

## About

PrideBites specializes in creating fully customizable pet products, focusing on plush toys and branded merchandise that enhance the emotional bond between pets and their owners, serving a diverse range of clients.Founded in 2012 in Austin, US, PrideBites designs and manufactures personalized pet products. The company was co-founded by Daniel Lium, Sam Lampe, and Steven Blustein. In its journey, PrideBites has raised a total of USD 0.5 mn through a SEED funding round on April 11, 2016, with investments from ATX Venture Partners and BlueStel Ventures. PrideBites specializes in the design and creation of fully customizable pet products, particularly focusing on plush toys, accessories, and branded merchandise for pets. Their core offerings include a diverse range of items such as dog toys, collars, leashes, and various home and living products tailored for pet owners. These products cater to the emotional connection that pet parents have with their furry companions, providing engaging and high-quality solutions that enhance the pet ownership experience. PrideBites serves a wide client base, including breweries, sports teams, and retail brands looking to enter the lucrative pet industry. The company operates primarily in the United States and has additional reach into international markets, effectively capturing a global audience of pet lovers.PrideBites generates revenue through a business-to-business model, partnering with brands to create and distribute customized pet products. The company's transaction structure involves direct partnerships where clients can place bulk orders for branded merchandise, benefiting from competitive wholesale rates. This model allows clients to expand their product lines seamlessly into the pet category, leveraging unique offerings such as plush toys and promotional items. PrideBites' flagship products, designed for maximum appeal and durability, foster brand loyalty among pet owners, thus enhancing the revenue potential for both PrideBites and its partners. The company’s sales strategy is underpinned by its commitment to quality, providing a solid foundation for ongoing business relationships with a diverse array of clients.PrideBites plans to leverage its recent Seed funding of USD 0.5 mn from April 2016 to enhance its product offerings and expand into new markets. The company is focused on launching new customizable products tailored to specific customer segments in the upcoming year. Additionally, PrideBites aims to broaden its presence in international markets, particularly targeting Europe and Asia by 2025. This strategic expansion will be supported by the company's commitment to innovative product design and strengthening partnerships with existing and new clients.

## Funding rounds

- Seed, Apr 11, 2016, $0.5M — ATX Venture Partners, BlueStel Ventures
- Seed, Aug 31, 2015 — ATX Venture Partners

## Investors

- ATX Venture Partners (https://capitalatlas.ai/funds/atx-venture-partners) — Seed
- BlueStel Ventures — Seed