# Pricing Studio Co.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/pricing-studio-co

- Industry: Business Support Services
- Headquarters: Tokyo, Japan
- Website: https://pricing.co.jp
- Total disclosed funding: $3.1M
- Latest round: Series A (Nov 23, 2022)
- Investors on record: 4

## About

Based in Japan, Pricing Studio Co., Ltd. specializes in innovative pricing solutions and analytics tools, enabling businesses to optimize their pricing strategies effectively using data-driven insights.Pricing Studio Co., Ltd. was founded in 2019 in Tokyo, Japan, focusing on providing advanced pricing solutions. The company has successfully completed five deals, with the latest being a Series A funding round in November 2022, raising JPY 430.000 mn led by SBI Investment. The current company valuation stands at JPY 2798.183 mn.The company specializes in a range of innovative solutions aimed at addressing various market needs. Their core product offerings include advanced pricing tools and analytics software designed to optimize pricing strategies for businesses across multiple sectors. These solutions facilitate data-driven decision-making, enabling clients to adjust their pricing in real-time based on market trends, consumer behavior, and competitive analysis. The company's customer base consists of diverse industries, including retail, e-commerce, and manufacturing, with a focus on mid-sized to large enterprises seeking to maximize their revenue potential. Their products have been successfully deployed in key geographical markets, particularly in North America and parts of Asia, where demand for dynamic pricing solutions continues to grow.The company's revenue model is primarily structured around subscription services, where clients pay a recurring fee for access to their suite of pricing tools and analytics. This model fosters long-term relationships with clients, as they obtain continuous updates and support for their solutions. A typical transaction involves clients subscribing to a tiered pricing plan based on their specific needs and the scale of their operations. Flagship offerings may include advanced analytics features and customized reporting, which are particularly appealing to businesses looking to refine their pricing strategies. The company's transactions are predominantly B2B, catering directly to corporate clients who benefit from these specialized services.In November 2022, Pricing Studio Co., Ltd. raised an undisclosed amount in venture debt financing from unspecified financial institutions. The company will focus these funds on business expansion, recruitment, and marketing initiatives. Plans are underway to develop new products designed to enhance client capabilities in pricing optimization, although specific release dates have not been disclosed. Additionally, Pricing Studio aims to expand its reach into new markets across Asia and North America, targeting specific sectors by the end of 2023.

## Funding rounds

- Series A, Nov 23, 2022, $3.1M — SBI Investment, STRIVE
- Seed, Sep 1, 2019 — CyberAgent Capital, East Ventures
- Angel, Jun 1, 2019 — East Ventures

## Investors

- East Ventures (https://capitalatlas.ai/funds/east-ventures) — Angel, Seed
- CyberAgent Capital (https://capitalatlas.ai/funds/cyberagent-capital) — Seed
- SBI Investment (https://capitalatlas.ai/funds/sbi-investment) — Series A
- STRIVE (https://capitalatlas.ai/funds/strive) — Series A