# Pricing Coach

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/pricing-coach

- Industry: Software
- Headquarters: Istanbul, Turkey
- Website: www.pricing-coach.com
- Total disclosed funding: $1.1M
- Latest round: Seed (Nov 29, 2024)
- Investors on record: 6

## About

Founded in 2022 in Istanbul, Turkey, Pricing Coach operates as a provider of dynamic pricing solutions. In November 2024, the company raised USD 1.1 mn in Seed funding from investors including Maxis and APY Ventures. Ali Samet Arslan, Cavit Çolak, Ergin Kincal, and Serkan Yilmaz founded the firm.

Pricing Coach is engaged in dynamic pricing solutions powered by artificial intelligence technologies. The company's core offerings include the development of customized pricing strategies, automated demand forecasting, and analytics-driven revenue simulations tailored to various customer segments. These solutions target diverse industries such as sports, entertainment, car rental, and tourism, aiming to forecast demand patterns and customer behaviors. The company employs a systematic approach to define willingness to pay thresholds and identify demand trends. Pricing Coach serves a global clientele, with its services deployed across markets in the United Kingdom, Europe, North America, and beyond, assisting businesses like museums, zoos, and amusement parks. 

Pricing Coach generates revenue through partnership agreements and consulting engagements with its clients. The transaction structure typically involves service contracts tailored to meet the pricing and forecasting needs of businesses in various sectors. Clients may engage Pricing Coach for ongoing analytics and dynamic pricing services, with fees structured around performance metrics and project deliverables. Specific pricing plans are aligned with the scope of services provided, ensuring that clients receive targeted solutions such as demand predictions and detailed analytics tailored to their operational goals. The company's flagship offerings, focusing on dynamic pricing and demand forecasting, support clients in their efforts to enhance profitability while adapting to market conditions. 

In November 2024, Pricing Coach raised USD 1.1 mn in Seed funding, which will be utilized to support the company's expansion across Europe. The company plans to develop new products and enhance existing services to cater to a broader client base in targeted regions. This strategic growth is aimed at leveraging the recent investment to scale operations and meet increasing demand for its innovative pricing solutions.

## Funding rounds

- Seed, Nov 29, 2024, $1.1M — KT Portfoy, APY Ventures, Maxis, H2O Investment, Sustain Tech, Asir Group

## Investors

- KT Portfoy (https://capitalatlas.ai/funds/kt-portfoy) — Seed
- APY Ventures (https://capitalatlas.ai/funds/apy-ventures) — Seed
- Maxis (https://capitalatlas.ai/funds/maxis) — Seed
- H2O Investment — Seed
- Sustain Tech — Seed
- Asir Group — Seed