# PriceOye.pk

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/priceoye-pk

- Industry: Internet
- Headquarters: Islamabad, Pakistan
- Website: www.priceoye.pk
- Total disclosed funding: $8.3M
- Latest round: Seed (Aug 30, 2022)
- Investors on record: 11

## About

PriceOye.pk is an e-commerce platform that provides consumers in South Asia with a diverse range of electronic products, enhancing their purchasing experience through an easy-to-navigate online marketplace.Founded in 2015 in Islamabad, Pakistan, PriceOye.pk operates as a direct-to-consumer e-commerce platform specializing in electronics and home appliances. The company has engaged in five investment rounds, with the most recent being a Seed round in August 2022, during which it raised USD 7.9 mn led by JAM Fund, with participation from several other investors. The founder, Adeel Shaffi, has a notable history in the tech industry and has previously founded other startups, contributing to his experience in driving PriceOye.pk's growth.PriceOye.pk offers a comprehensive suite of electronic and digital products, including gadgets and home appliances from various international brands. Its online platform caters to tech-savvy consumers seeking convenience and value, while also providing customer support and consultation services. The company primarily serves urban centers in South Asia where digital commerce is on the rise, focusing on individual consumers and small businesses looking for reliable products.The company's revenue model is built around direct-to-consumer sales via its e-commerce platform, where consumers purchase products through a user-friendly interface. PriceOye.pk engages in partnerships with retailers, extending its market reach and ensuring product availability across both online and brick-and-mortar stores. Their pricing strategy often reflects premium quality, supported by promotional campaigns to drive sales and enhance customer acquisition.Following the Seed funding of USD 7.9 mn in August 2022, PriceOye.pk plans to utilize the capital to acquire new customers, expand its product range, and enhance its network of partners. The company is focused on launching new products designed to cater to the evolving needs of its consumers while targeting expansion into additional markets in South Asia by the end of 2023.

## Funding rounds

- Seed, Aug 30, 2022, $7.9M — SOSV, BEENEXT, HOF Capital, Palm Drive Capital, DG Daiwa Ventures, Artistic Ventures, Mantis, Fatima Gobi Ventures, Jam Fund
- Seed, Nov 29, 2021 — SOSV
- Seed, Aug 28, 2020 — SOSV
- Seed, Jul 10, 2020 — SOSV, MOX
- Seed, Nov 2, 2019, $0.5M — Artistic Ventures, Kinetico, Fatima Gobi Ventures

## Investors

- Artistic Ventures (https://capitalatlas.ai/funds/artistic-ventures) — Seed
- Kinetico — Seed
- Fatima Gobi Ventures (https://capitalatlas.ai/funds/fatima-gobi-ventures) — Seed
- SOSV (https://capitalatlas.ai/funds/sosv) — Seed
- MOX — Seed
- BEENEXT (https://capitalatlas.ai/funds/beenext) — Seed
- HOF Capital (https://capitalatlas.ai/funds/hof-capital) — Seed
- Palm Drive Capital (https://capitalatlas.ai/funds/palm-drive-capital) — Seed
- DG Daiwa Ventures (https://capitalatlas.ai/funds/dg-daiwa-ventures) — Seed
- Mantis (https://capitalatlas.ai/funds/mantis) — Seed
- Jam Fund (https://capitalatlas.ai/funds/jam-fund) — Seed