# Preo

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/preo

- Industry: Food
- Headquarters: New York, US
- Website: www.getpreo.com
- Total disclosed funding: $0M
- Latest round: Seed (May 16, 2013)
- Investors on record: 2

## About

Preo is a technology company that specializes in innovative software solutions designed to enhance user engagement and operational efficiency for businesses across various sectors.Founded in 2011 in New York, US, Preo develops software applications that optimize user engagement. The company has executed 3 deals since its inception, with the most recent deal occurring on August 26, 2014. It raised USD 0.6 mn in funding during this round from unspecified investors. The founder, Frederik Jensen, has a history of entrepreneurship, though details about previous companies are not available.Preo focuses on innovative solutions tailored to enhance user experiences within the digital landscape. Its core product offerings include a suite of software applications designed to optimize user engagement and streamline operations for businesses across various sectors. These products function by integrating advanced analytics and user-friendly interfaces, enabling clients to gain insights into customer behavior, manage interactions effectively, and improve overall service delivery. The company primarily serves a diverse client base that includes small to medium-sized enterprises, as well as larger organizations seeking to refine their digital strategies and enhance customer satisfaction. The geographical markets for these products span North America and Europe, emphasizing technology-driven industries that require robust digital tools.Revenue generation for Preo is structured around subscription-based models that provide flexibility and scalable solutions to clients. Customers typically engage in annual or monthly subscription agreements, granting them access to the software products and ongoing support services. The transaction structure is primarily B2B, where businesses pay for tiered access that corresponds to the scale of their operations and the number of users they intend to support. Specific pricing plans are designed to cater to different organizational needs, with flagship offerings that include premium features for enhanced functionality and performance. This revenue model not only establishes recurring income but also fosters long-term relationships with clients, encouraging continuous engagement and upgrades as their business requirements evolve.In August 2014, Preo raised USD 0.6 mn in venture funding, which will be utilized to support the development of new products aimed at enhancing user engagement. The company is also looking to expand into new geographic regions, particularly targeting additional markets in North America and Europe. The funds are expected to facilitate these initiatives, allowing the company to create innovative solutions and broaden its client base.

## Funding rounds

- Seed, May 16, 2013, $0M — First Round Capital, Dorm Room Fund

## Investors

- First Round Capital (https://capitalatlas.ai/funds/first-round-capital) — Seed
- Dorm Room Fund (https://capitalatlas.ai/funds/dorm-room-fund) — Seed