# Prelo Indonesia

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/prelo-indonesia

- Industry: Internet
- Headquarters: Bandung, Indonesia
- Website: www.prelo.co.id
- Latest round: Seed (May 25, 2015)
- Investors on record: 1

## About

Prelo Indonesia operates as a digital platform that facilitates e-commerce through peer-to-peer transactions, enabling users to seamlessly buy and sell various products online.Founded in 2015 and headquartered in Bandung, Indonesia, Prelo Indonesia specializes in e-commerce, connecting sellers and buyers through its user-friendly platform. The company has undergone strategic shifts to enhance its market presence. It has closed 2 deals to date, with the most recent deal occurring on 15 October 2018, when PT Bukalapak.com acquired talents from Prelo Indonesia.Prelo.co.id primarily offers a digital platform designed for e-commerce, facilitating peer-to-peer transactions. The platform allows users to buy and sell a variety of products, ranging from fashion items to electronics. By connecting individual sellers with potential buyers, Prelo aims to enhance the online shopping experience. The platform caters to a diverse customer base, including small business owners, individual sellers, and everyday consumers looking for unique products. Operating in primary markets such as Indonesia and expanding to Southeast Asia, Prelo focuses on meeting the needs of local consumers while promoting a culture of online commerce within the region.Prelo.co.id generates revenue through transaction fees associated with sales made on its platform. When a transaction occurs, a percentage of the sale price is retained by the company, serving as its primary source of income. The business model operates on a B2C framework, allowing individual sellers to list their products for direct consumer purchases. The platform may also offer promotional features for a fee to enhance product visibility, supporting both small-scale vendors and larger retailers.Following the acquisition of Prelo Indonesia's talents by PT Bukalapak.com on 15 October 2018, the company is strategically positioned for future growth. Specific plans include the launch of new product features aimed at enhancing user engagement and accessibility. Additionally, Prelo is targeting expansion into new Southeast Asian markets to capitalize on regional e-commerce growth opportunities. The recent funding will be utilized to support these initiatives, although detailed financial terms were not disclosed.

## Funding rounds

- Seed, May 25, 2015 — Rebright Partners

## Investors

- Rebright Partners (https://capitalatlas.ai/funds/rebright-partners) — Seed