# Preisbock.de

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/preisbock-de

- Industry: Retail
- Headquarters: Jena, Germany
- Website: www.preisbock.de
- Total disclosed funding: $1.3M
- Latest round: Series C (Feb 17, 2009)
- Investors on record: 2

## About

Preisbock.de is a pioneering liveshopping portal that facilitates real-time shopping experiences, merging entertainment with commerce, and offering a wide range of products to its users.Founded in Jena, Germany, Preisbock.de is a liveshopping platform that connects customers with real-time shopping events. The company was acquired by dotSource GmbH in August 2010 for an undisclosed amount. Preisbock has engaged in three deals since its inception, with a significant funding round being the Series C, raising EUR 1.000 mn from investors including Bm-t Beteiligungsmanagement Thüringen and Sparkasse Jena. The company was established in 2007 and has remained focused on its core business without reported pivots or changes in strategy.Preisbock operates as a pioneering liveshopping portal that was established in June 2007, initially using a customized WordPress solution. The platform primarily facilitates live shopping experiences where users can purchase a range of products in real-time, offering a unique shopping experience that blends elements of entertainment and commerce. Its product offerings span various categories, including electronics, lifestyle goods, jewelry, household items, and multimedia gadgets, with a particularly strong emphasis on electronic products. Preisbock has successfully attracted an active user base of approximately 100,000 registered users, with daily traffic averaging around 50,000 visitors. The company primarily serves the German market, but its innovative model holds potential applicability in other European countries, catering to consumers seeking interactive online shopping experiences.Preisbock's revenue model centers on transaction-based sales facilitated through its liveshopping platform. Customers engage with the site primarily through live events where they can purchase featured products at competitive prices. The platform has demonstrated effective sales through the promotion of various products, such as electronics and lifestyle items, appealing to a broad demographic. Transactions are completed via popular payment methods like PayPal and prepayment options, ensuring a seamless purchasing experience for consumers. The company reports a total revenue of approximately EUR 1.96 mn, with an average order value of EUR 44.30 per customer. This revenue is generated through direct sales to consumers during live shopping events, reflecting an engaging approach to the e-commerce landscape.Preisbock plans to leverage its recent funding from the Series C round to enhance its platform and expand its product offerings. While specific new products are not yet detailed, the company is exploring opportunities for market expansion beyond Germany into other European markets. With a focus on increasing user engagement and refining its shopping experience, Preisbock aims to capture a larger share of the interactive shopping industry as it evolves.

## Funding rounds

- Series C, Feb 17, 2009, $1.3M — Bm-t, Sparkasse Jena

## Investors

- Bm-t (https://capitalatlas.ai/funds/bm-t) — Series C
- Sparkasse Jena — Series C