# Prefer

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/prefer

- Industry: Consumer Services
- Headquarters: San Francisco, US
- Website: www.prefer.com
- Latest round: Series A (Jun 1, 2016)
- Investors on record: 1

## About

Prefer is a digital platform that facilitates content creation and sharing, empowering users to publish articles and stories while fostering connections between writers and their audiences.Founded in 2017, Prefer operates a digital content platform that allows users to create and share written materials. The company is headquartered in San Francisco, US. In 2016, Prefer raised an undisclosed amount of Series A funding led by Benchmark Capital. The founder has not been specifically mentioned, nor have there been any notable pivots or changes in business operations.Prefer provides a digital platform catering to both individuals and businesses, enabling content creation and sharing. The primary offering includes tools for publishing articles and stories, along with features that enhance user interaction, such as personalized content recommendations and community-building tools. These features have evolved since the company's early establishment and are designed to meet the needs of a diverse global clientele, particularly in North America and Europe.Prefer's revenue is primarily derived from subscription services, enabling users to access premium features and exclusive content through various pricing tiers. Individual users can choose from monthly or annual subscription plans, while businesses may engage with the platform through partnerships for tailored content solutions. A significant portion of the revenue comes from a membership option that provides ad-free browsing and access to exclusive articles, catering to different user segments.Prefer plans to leverage its most recent Series A funding round, raised in 2016, to develop new product features aimed at enhancing user engagement and expanding its service offerings. The company is strategizing to enter new geographic markets, focusing on Asia and South America by mid-2024. The funding will support these initiatives and the ongoing development of advanced content tools to attract a wider audience.

## Funding rounds

- Series A, Jun 1, 2016 — Benchmark

## Investors

- Benchmark (https://capitalatlas.ai/funds/benchmark) — Series A