# Prefer Pte.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/prefer-pte

- Industry: Consumer Products
- Headquarters: Singapore, Singapore
- Website: www.prefer.coffee
- Total disclosed funding: $2M
- Latest round: Seed (Feb 22, 2024)
- Investors on record: 8

## About

Based in Singapore and founded in 2022 by co-founders Jake Berber and Ding Jie Tan, Prefer Pte. Ltd. operates as a food and beverage company providing bean-free coffee options.In August 2025, Prefer Pte. Ltd. raised USD 4.2 million in venture funding co-led by new investor At One Ventures and Chancery Hill Ventures, with participation from another new investor Forge Ventures. Prefer Pte. Ltd. offers bean-free coffee ground 2.0. The company ferments waste materials to make coffee. The fermentation process turns recycled food byproducts like beer, bread, and tofu into these similar fragrance molecules. The company plans to utilize the August 2025 funding to increase its production capacity, enhance its technological advantages, and collaborate with businesses in the food and beverage industry.

## Funding rounds

- Seed, Feb 22, 2024, $2M — 500 Global, SEEDS Capital, Entrepreneur First, Sopoong Ventures, Better Bite Ventures, Analog Capital, PickUp Coffee, Accelerate Technologies Ltd

## Investors

- 500 Global (https://capitalatlas.ai/funds/500-global) — Seed
- SEEDS Capital (https://capitalatlas.ai/funds/seeds-capital) — Seed
- Entrepreneur First (https://capitalatlas.ai/funds/entrepreneur-first) — Seed
- Sopoong Ventures (https://capitalatlas.ai/funds/sopoong-ventures) — Seed
- Better Bite Ventures (https://capitalatlas.ai/funds/better-bite-ventures) — Seed
- Analog Capital — Seed
- PickUp Coffee — Seed
- Accelerate Technologies Ltd — Seed