# Preezie

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/preezie-pty

- Industry: Marketing/Advertising
- Headquarters: Melbourne, Australia
- Website: www.preezie.com
- Total disclosed funding: $4.1M
- Latest round: Series A (Nov 24, 2021)
- Investors on record: 8

## About

Preezie Pty Ltd is an innovative company specializing in AI-driven retail experience solutions, aimed at transforming e-commerce platforms through personalized shopping assistance and enhanced customer engagement.Founded in 2017 in Melbourne, Australia, Preezie Pty Ltd provides AI shopping assistance to retailers. The company has successfully completed five deals, with its most recent funding round taking place on November 24, 2021. This Series A round raised AUD 5.5 million, involving investors such as Touch Ventures, TEN13, Blue Bungalow, and Ftm Share Investments Pty Ltd. The company is co-founded by Luke Milkovic, Michael Tutek, and Quoc Nguyen, with Michael Tutek currently serving as CEO.Preezie offers a suite of AI-driven retail experience solutions that enhance e-commerce platforms. Their AI shopping assistant features advanced search, personalized sizing recommendations, tailored product suggestions, and instant customer support. These tools are designed to alleviate consumer challenges like decision fatigue and improve the overall shopping experience. The company serves a diverse clientele across sectors such as fashion and general merchandise, particularly in Australia and North America, leveraging interactive quizzes to personalize recommendations.Preezie operates on a business-to-business model, generating revenue through subscription-based access to its AI shopping assistant and services. Retail partners integrate these solutions into their e-commerce platforms, utilizing a tiered pricing strategy that adapts to their specific needs, thereby enhancing sales processes and customer interactions. Key services include the AI shopping assistant and interactive quizzes, which aim to improve conversion rates and customer satisfaction.In November 2021, Preezie Pty Ltd raised AUD 5.5 million in Series A funding, co-led by Touch Ventures and TEN13, with support from returning investors Blue Bungalow and Ftm Share Investments Pty Ltd. The company plans to utilize this funding to expand its team and product offerings while driving international growth. Preezie aims to enter new markets in North America and Europe by mid-2023, furthering its reach in the online retail sector.

## Funding rounds

- Series A, Nov 24, 2021, $3.9M — TEN13, Touch Ventures, Ftm Share Investments Pty Ltd, Blue Bungalow
- Seed, May 1, 2020, $0.2M — Skalata Ventures, MSC Abacus, Silicon Balls, Ftm Share Investments Pty Ltd, Lm & Ad Klein Pty Ltd

## Investors

- Skalata Ventures (https://capitalatlas.ai/funds/skalata-ventures) — Seed
- MSC Abacus — Seed
- Silicon Balls (https://capitalatlas.ai/funds/silicon-balls) — Seed
- Ftm Share Investments Pty Ltd — Seed, Series A
- Lm & Ad Klein Pty Ltd — Seed
- TEN13 (https://capitalatlas.ai/funds/ten13) — Series A
- Touch Ventures (https://capitalatlas.ai/funds/touch-ventures) — Series A
- Blue Bungalow — Series A